Author Archives: Sourabh Sharma

Just a decade ago, businesses used to rely on word of mouth from local people and traditional media to invite new customers. A poor reputation just meant that you had only a handful of grumpy customers. Fast Forward to today, since the concept of digital marketing has silently crawled into the world, a poor reputation can lead to a significant amount of drop in revenue, sales, customer acquisition, customer retention, etc.

Reputation management websites work much like word-of-mouth today. The more people talk positively about you the better revenue you generate and the more people talk negatively the lesser growth you notice in your business. What if, you produce commendable work after investing time and effort and someone else takes all the praises and profits? You would witness such horrifying and distressing incidents on a frequent basis if there were no copyright laws.

Unflattering images, fake news, divisive social movements, are the reasons behind the soaring up demand for having a crisis management plan at your fingertips. Because you can’t deny the importance of reputation management in this digital era. Even, a recent survey showed up that 60% percent of your company’s market value is dependent on its online reputation.