We all have heard of reputation management, right? This term has been around for a long time so you must be well versed with it by now. Well, today we will not gonna bore you with reputation management anymore. How about reputation marketing? Aghhh!! You must be thinking, this is the same topic with a different name. How can reputation marketing be different from reputation management, right?
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The way of running a business has changed radically in the past 10 years. Earlier, every business used to have a limited circle of customers and most of them were local people. So, you could only damage your reputation only to the local people. But the internet has changed the methods of attracting customers to your business. Now online reviews are the ways to form a positive opinion about your brand.
Can you deny that nobody is watching you online? Even if you are an ordinary individual, people still stalk your Facebook profile to keep up with the things going on in your life, isn’t it? Research states that 65% of customers trust search engine results the most. So, being a business owner or eminent individual it’s important to manage a decent online reputation score to make the best first impression on others.
The public perception of a brand nowadays is highly influenced by the online information available on different platforms. And that’s what the online reputation managers are concerned with. The prime responsibility of a reputation management manager is to make you look good on each digital platform. They are the specialists who are entrusted upon the responsibility to monitor and control every online activity of a brand or individual. It’s upon them to make sure only the favorable reviews and ratings show up on online platforms to create a positive online persona.
Reputation management websites work much like word-of-mouth today. The more people talk positively about you the better revenue you generate and the more people talk negatively the lesser growth you notice in your business. Both the negative and positive talking in the digital world is conducted through reviews, comments, social media posts, blogs, articles, PR, videos, etc.
Don’t you want your business to scale-up as quickly as possible? Being a businessman, you treat your business like your baby and want to see it successful, full-fledged one day. Isn’t it? This process of making your “baby” a full-fledged one bearing utmost potentiality in this digitally evolved world includes business reputation management as the top-most priority.
Brand reputation management strategies aim at molding your customers to better perceive your business and further convert end-users to your potential clients. But, is this really significant for your business to strategies the brand reputation management action plan? The answer is yes – as a whopping 85% of people consider online reviews as much as personal recommendations prior to making any purchasing decision.
Negative reviews are really annoying but as a business, you have to learn to deal with them. Here are 6 ways to remove negative search results-: Got a negative review? Don’t worry! Image source: pixabay A fraudulent Google review may make you want to give that reviewer a piece of your mind. It’s important that you don’t do anything like that.