Being a doctor, reputation is everything for you. People recognize you by your name and the reputation you have. So, you can’t take a chance to ruin it. Right?
In this digital world, the reputation has shifted towards online from offline. From your locality where a group of people used to take your name in times of emergency to the online platforms where the world started knowing you for your skill. This is the blessing that comes with technological advancement. You can touch the lives of all nations around the world with this online platform.
However, as you have heard that every good thing comes with its own cons, so do online platforms. Here your reputation is susceptible to damage. Any time for any slipup moments you can be held responsible for the situation and people start bashing you online all over the world.
This is why we manage online reputation for our clients who work as healthcare professionals. But today, we’re not talking about online reputation management, it’s about reputation marketing.
Earlier we talked about reputation management vs reputation marketing and there is a thin line between the two.
So, this blog will teach you how to leverage your reputation to land on more clients, to increase your reach, to satisfy more people without getting bashed. Prior to talking about all these reputation marketing solutions, let’s start with its importance.
Why Reputation Marketing Is Important For Doctors?
The healthcare profession is one of the most respected professions across the world. It’s because you save the lives of many, right? And it’s not a small task. However, the issue that most patients face in this modern world is the lack of proper doctors. People are claiming themselves as doctors subsequent to buying an online degree from any source. They are even treating the patients with their false knowledge while risking others’ lives. So, the world needs a professional doctor. If you are practicing authentically then there is no point in limiting your reach when people need you. Right?
So, reputation marketing is about increasing your reach by leveraging your own reputation. There is a strategic process to conduct a successful reputation marketing plan. In fact, it’s considered in your marketing plans. By conducting a successful reputation marketing plan, you can reap the following benefits,
1: You Can Reach Out to More Patients
In reputation marketing, we leverage the online reputation you currently have and attract more customers through this reputation. Because people start trusting you when you have a good reputation. Especially in the case of doctors or any other healthcare professionals, people can only put their faith in you when they see a five-star rating on the internet. So, you can attract others with your positive reviews.
2: Create A Trustable Face
While we’re concentrating on reputation marketing, reputation management already falls under our strategy. Because you need to have a good reputation so that you can reach out to more people. And that’s not going to happen unless you take a stronghold of your reputation. So, you can create a trustable face on online media so that people can have faith in you in the first place. This is the reason why reputation marketing is so crucial.
3: Do More Than Your Competitor
No matter how much skill you have or how much you care for your patients, you’ll always have competitions. Especially in today’s world when every field is bombarded with cut-throat competition, it’s tough to win the faith of your patients. Here only an astounding online presence will do good for you. So, reputation marketing will not only help you with the above but also it will help you to stand above your competitors.
Reputation Marketing Solutions For Doctors: Learn The Hacks
In order to leverage your market reputation, there is a strategic approach that online reputation marketing agencies map out. If you are keen to know these hacks, then read on to spill the beans.
Social Media Marketing
As brands use these social media marketing tactics to increase their sales, generate leads, you can do it to increase your reach. Generally, when we are working for an individual, we consider it under personal reputation. Therefore, as a doctor, your name is the brand itself and you have to market it on social media platforms in such a way that people start gaining faith in you.
Social media is a double-edged sword in today’s time. It can make or break your reputation based on how you are using it. In order to market yourself on social media, there is a clear-cut strategy that you should leverage to avoid being defamed. Let’s gaze at the tips below,
1.1 Post Consistently On Social Media
Initially, you can experiment with various social media platforms to know which platform is working better for you. Once you find the right platform and figure out the ideal time for content posting, then you should be consistent with it.
The more you post relevant content that matches your user’s interest, the more people will start trusting you. Study shows that nothing can help you win your user’s interest more than content. Therefore, the content industry is rising like anything. You can use the reviews of your existing patients in a form of graphics to attract more people.
1.2 Communicating With Your Patients
A lot of brands have established an astounding reputation just by following simple steps like communicating with their audiences. As a doctor, your audience is your patients. So, it’s important to talk to them whenever they reach you with a query. It will create a strong bond between you and your patients which further strengthen the word of mouth marketing.
1.3 Manage Your Online Reviews
It’s extremely important to manage your online reviews while marketing yourself. It’s the primary rule of local reputation marketing. Because in critical professions like healthcare, anytime you can stumble upon a mistake. Even if you don’t make any mistake, any misconception about yourself can lead to serious damages within a snappy time. So, it’s important to keep an eye on the reviews. You can use online reputation management tools to simplify the process.
Even in this digital world, traditional advertising is still a sharp weapon to win this battle. It’s wiser if you consider both traditional marketing and digital marketing solutions. Because this will be easier for you to reach your desired goal. So, we will discuss both the traditional and digital advertising tactics,
2.1 Traditional Advertising
Traditional advertising is about printing the pamphlets, billboards, signs everywhere where your potential customers can see you. According to science, it creates an impact on our subconscious level so whenever people need relevant services, you will be the first one they recall. This is the power of traditional advertising. For its level of impact, it’s still doing wonder in this digital world.
2.2 Digital Advertising
Digital advertising involves running an ad campaign on everywhere be it your social media, google, etc. As the number of internet users is increasing rapidly, this is an effective way to reach your desired audience. You can use the previous feedback and client reviews in your ad campaign so that people can trust you.
In reputation management for individuals or for the brand, we leverage reverse SEO tactics. It’s a tactic where we use search engines to bring down the negative content. But in reputation marketing, we don’t use this reverse SEO.
Because prior to starting the reputation marketing campaign, we make sure that you don’t have any negative links talking about you. Unless and until you have a reputation as clean as water, you can’t run an effective marketing campaign. So, generally in reputation marketing, we leverage search engine optimization in order to increase your reach. Let’s gaze the tips for an effective search engine optimization,
3.1 Create Proper Page Titles
It’s the most critical yet the most overlooked part of SEO. Most people think this as a trivial part of SEO when the fact is it’s the most crucial and critical part. If your page title doesn’t represent what you do, people will be confused. So, you will be driving away your patients rather than inviting them.
3.2 Create Proper URL
Have you ever noticed a link with some letters, alphabets, and symbols on its back? Clearly they don’t make sense, right? Being a doctor it’s your utmost responsibility to let your patients know every detail about your services. And this includes creating proper URLs in your page so that people can easily know about you in the first place.
3.3 Regular Content Updates
Content plays a key role in your entire SEO process. It helps you to engage with your users, increase your reach, and generate new leads for you which further leads to more sales. So, regular content updates are an important part of your SEO. Being an online reputation marketing agency, we generally create a content calendar in order to enhance the efficiency of the content process.
Online privacy is important for everyone in today’s world. Whether you’re a doctor lawyer, a celebrity, an employee, or even an employer, it’s crucial for you.
It’s because we are being monitored every single moment of our lives through social media.
Especially doctors being an integral part of our society reputation marketing becomes crucial to reach out to more number of patients. If you’re unable to do it on your own, a professional reputation marketing company is always there to stand by you.