The way of running a business has changed radically in the past 10 years. Earlier, every business used to have a limited circle of customers and most of them were local people. So, you could only damage your reputation only to the local people. But the internet has changed the methods of attracting customers to your business. Now online reviews are the ways to form a positive opinion about your brand.
Can you deny that nobody is watching you online? Even if you are an ordinary individual, people still stalk your Facebook profile to keep up with the things going on in your life, isn’t it? Research states that 65% of customers trust search engine results the most. So, being a business owner or eminent individual it’s important to manage a decent online reputation score to make the best first impression on others.
Just a decade ago, businesses used to rely on word of mouth from local people and traditional media to invite new customers. A poor reputation just meant that you had only a handful of grumpy customers. Fast Forward to today, since the concept of digital marketing has silently crawled into the world, a poor reputation can lead to a significant amount of drop in revenue, sales, customer acquisition, customer retention, etc.
Amidst all the painful things, seeing someone criticizing you publicly and smearing your name is the hard one to digest. The scenario becomes even worse when people are smearing your good name on one of the top-rated sites like Yelp. But, it’s common these days that unsatisfied and grumpy customers or even ex-employees express their grievances through these popular business directory sites.
The public perception of a brand nowadays is highly influenced by the online information available on different platforms. And that’s what the online reputation managers are concerned with. The prime responsibility of a reputation management manager is to make you look good on each digital platform. They are the specialists who are entrusted upon the responsibility to monitor and control every online activity of a brand or individual. It’s upon them to make sure only the favorable reviews and ratings show up on online platforms to create a positive online persona.
Reputation management websites work much like word-of-mouth today. The more people talk positively about you the better revenue you generate and the more people talk negatively the lesser growth you notice in your business. Both the negative and positive talking in the digital world is conducted through reviews, comments, social media posts, blogs, articles, PR, videos, etc.
Reputation management websites work much like word-of-mouth today. The more people talk positively about you the better revenue you generate and the more people talk negatively the lesser growth you notice in your business. What if, you produce commendable work after investing time and effort and someone else takes all the praises and profits? You would witness such horrifying and distressing incidents on a frequent basis if there were no copyright laws.
Unflattering images, fake news, divisive social movements, are the reasons behind the soaring up demand for having a crisis management plan at your fingertips. Because you can’t deny the importance of reputation management in this digital era. Even, a recent survey showed up that 60% percent of your company’s market value is dependent on its online reputation.
With more than 2.45 billion (according to recent stats) active monthly users, Facebook is emerging as one of the most effective reputation management tools off late. Have you not brought this tool into action yet? Well, it’s time you implement it and in case you’re feeling baffled about the things listed below, we’ve got you all covered here. In this guide below, you’ll learn about these things,
A poor online reputation can lead to lower credibility, heightening risks, fewer revenues and stagnant growth in your business. Do you want that to happen with your business? I’m sure you don’t, as you’ve already landed on this blog to better shield your reputation and stimulate your business growth.