At RBS, we don’t believe in delivering one-size-fits-all solutions for all our clients who want to remove defamatory news articles that are causing reputational damage. That’s why we design customized plans for each client based on their respective situations, reasons, and unique requirements. Our expert team has proven knowledge on how to remove news articles from the host site. Here is the process we follow to remove a news article:
Step 1: Article Audit & Reputation Review
We thoroughly audit the specific news article that you want to remove for some specific reasons. For that, we pinpoint the negative article and identify why the article is causing reputational harm to you or your business. Apart from the news article, we also identify the search engine positions where the news article is appearing across the web. We evaluate how the article has affected your personal and professional reputation, determining whether the news article has violated any website policy, such as defamation, privacy, and copyright, or is legally compliant or not.
Step 2: Strategy Selection
In this section, we decide on the strategy we will follow to effectively remove the defamatory news article. We determine whether a legal, technical, or publisher negotiation process we should follow. We initially reach out to the editorial team of the media publication that has shared the news on their site and negotiate with them regarding the story’s permanent removal. For the news articles that cannot be removed at all, we suggest either suppression or de-indexing of those articles. We develop a tailored plan to bury the links to those news articles using positive and high-ranking content, such as your positive client testimonials. Through this process, we aim to choose the most suitable approach based on the platform where the news story is published, the news story type, and legal standing.
Step 3: News Takedown or Suppression
This is the step to execute the strategies we have planned so far. We directly take down the negative news articles from the host site and any other platform that has a copy of that news. We often directly negotiate with the publisher, send legal demand letters, or leverage specific platform reporting tools to ensure a successful removal. Additionally, we implement SEO strategies to push down negative and unremovable news articles in online search results. For specific cases, our team also sends formal requests to the major search engine providers like Google to completely de-index the links from their search results and make them inaccessible to the general public.
Step 4: Monitoring & Reputation Protection
Our news takedown services cover the permanent removal of a single news report and beyond. We keep tabs on the search engine results and social media appearance of your personal or professional identity. This continuous and regular monitoring can help you detect the reappearance of the already removed news article or any new potential reputational threat. To monitor your online reputation, we set up real-time alerts to identify and manage potential crises before they escalate and cause more damage to your reputation. We provide comprehensive online reputation management for news articles, through which we ensure the long-term integrity of your online image as an individual or a business.
