Online reputation management is a complex process, as it involves multiple stakeholders and dealing with high-profile legal and policy provisions. RBS Reputation Management 4-Stage process is fool-proof and ideal for ORM:
Step 1: Assessment and Audit
In the initial stage, we undertake an assessment and audit of the news article. We locate the source of the article. We investigate the article’s contents to determine whether they are inaccurate, defamatory, or misleading. Our team also goes through the digital presence of the brand and finds out what the impact would be on the customer base.
Step 2: Personalized Strategy
Based on the information collected in the audit and assessment phase, our specialized team of experts comes up with tailor-made strategies for every client. Based on the content of the news article, we approach the editorial team of The Times and present our case with all relevant information as to why the content should be taken down.
Step 3: Monitoring
Our team will indulge in continuous monitoring of The Times portal to track whether there is any resurgence of the defamatory article in its original form or a news story. If the story once again comes up on their website, we will raise an editorial takedown request.
Step 4: Follow Up
RBS Reputation Management provides continued follow-up support with respect to The Times news article removal. We send follow-up emails to both the grievance redressal officer as well as the editorial team, requesting them to take down the concerned content. If there is no reply, we may also approach upper management for resolution.