Zillow – an outstanding platform for both realtors and buyers to sell, buy, rent, and finance homes and properties. The buyers can share their reviews after purchasing properties and dealing with various real estate agents. Zillow reviews for realtors shared by home buyers allow potential real estate clients to learn more about a specific realtor who has an active account on Zillow.
Did you know that Zillow is the most visited real estate platform in the United States, with around 87 million monthly visitors?
These statistics show the importance of having a strong presence with glowing reviews for realtors. Just like any other online real estate marketplace and review platform, Zillow also requires real estate agents to follow a strategic approach to ensure effective customer review management.
You can establish a brand image for your real estate business and improve your online presence with effective Zillow review management strategies. Wondering which strategies to implement? Explore our complete guide to learn about why Zillow reviews matter for Realtors and what strategies you must develop for effective review management on Zillow.
What are Zillow Reviews for Realtors?
These are client feedback and ratings that former and existing real estate clients can leave on a realtor’s profile on the Zillow platform. These reviews are shared to help potential real estate clients make more informed decisions when choosing a reliable realtor.
What does the platform offer apart from client reviews? Zillow reviews about a specific real estate agent empower consumers with valuable information, which are real experiences of real estate clients with the same agent. With a good amount of positive reviews on Zillow, a realtor can build and maintain a strong online reputation for their business as well.
Zillow has both a website and an app, offering detailed property listings and connecting users with various real estate agents. Two outstanding features of Zillow –
- Provides mortgage information
- Offers tools like Zestimate – a feature that estimates a home’s value
The Zillow reviews include –
- Client testimonials: Detailed information about client experiences partnering with real estate agents and positive or negative aspects of their transactions
- Rating and scores: Clients rate their experiences of working with various realtors out of five stars, which summarizes their satisfaction, and on criteria like likelihood to recommend
Where Zillow Realtor Reviews Appear?
These reviews are displayed on the realtor’s public profile on the Zillow platform, which reflects their overall performance, credibility, and reliability of their real estate expertise.
Who else can see the reviews? Apart from the real estate agents, any Zillow user can browse an agent’s listings on Zillow and see the client reviews.
Follow the steps below to see the Zillow reviews of an agent.
Visit the official website Zillow.com > search the agent’s Zillow profile by name in the directory search bar > click on the name > visit their professional Zillow profile page > locate the reviews and ratings present on the profile page
Why Do Zillow Reviews Matter for Realtors?
Zillow reviews play the role of a key tool for real estate agents to build client trust and influence potential clients’ decisions. They provide an extensive list of benefits for realtors. From improving their online visibility to drive ultimate business growth – the benefits cover everything in between.
Here we’ve listed the top five key reasons why Zillow reviews matter for real estate agents.
- Dominance in Home Searches

We’ve already mentioned that Zillow is a dominant platform for home and property searches. In 2025, the platform’s site and app reported 227 million average monthly unique users and 2.4 billion total visits.
Traffic to Zillow Group’s mobile apps and sites in Q1 was up 5% year over year to 227 million average monthly unique users. Visits during Q1 were up 2% year over year to 2.4 billion
Once you set a notice-worthy profile on Zillow with genuine client reviews, the majority of buyers will encounter your profile and those reviews you’ve received before making any contact. Thus, it’s crucial for real estate professionals to prioritize managing their Zillow profile and reviews.
- Offers Business Growth

Any type of positive reviews shared by clients builds a brand’s strong online reputation, and it’s no different for Zillow reviews. When it comes to finding a suitable home, most consumers solely rely on Zillow to learn more about a real estate agent.
By examining the genuine reviews shared by other former clients of a specific realtor, they choose the most reliable one for their needs. When a realtor receives positive client feedback on Zillow, it improves their brand visibility on the platform and provides more opportunities to drive exceptional business growth with more leads and close deals.
- Influences Buyers’ Trust

Want to increase the buyers’ trust in your real estate offerings? You must effectively manage your Zillow reviews and encourage more positive reviews on the platform.
Zillow reviews for realtors significantly influence home buyers’ trust and confidence in a real estate agent’s expertise. Zillow reviews from your past clients provide social proof and make the potential buyers feel more secure in their decision to seek real estate services from a particular agent.
- Higher Conversion Rates

Do you have a strong review profile on Zillow as a realtor? If yes, you can use your review profile to generate more leads and convert them into paying clients.
Your Zillow review profile allows your potential clients to get access to a track record of successful transactions and satisfied customers. This way, they gain more trust in your real estate expertise and become more likely to hire you as their real estate agent.
- Improved Online Reputation

Positive Zillow reviews for real estate professionals are closely associated with their improved online reputation. Handling Zillow reviews is a crucial part of effective online reputation management for realtors. Positive reviews on Zillow have a direct impact on a realtor’s overall brand image and professional positive in the industry.
A strong collection of positive reviews on Zillow helps the agent achieve more prominence in the online search results. It drives more direct client inquiries and strengthens their digital image.
How Are Zillow Reviews Structured?
Zillow reviews are generally structured with a 1-5 star rating system based on the former clients’ likelihood to recommend. It also includes free-form written comments with detailed client feedback. Apart from these, it also includes user-selected review tags to categorize the unique experiences of diverse clients.
Zillow moderates these reviews based on its review guidelines and displays them on a real estate agent’s professional profile page on its platform.
- Rating System – Existing or former clients who have worked with a realtor rate their experience and give 1-5 stars based on their satisfaction. While a 5-star rating means that they’re very likely to recommend the realtor to others, 1 1-star rating reflects their unlikelihood to recommend the same. Zillow calculates the overall ratings of a realtor by averaging the ‘likelihood to recommend’ ratings.
- Rating Tags – When submitting the initial recommendation ratings about a real estate agent on Zillow, the platform asks the reviewers to answer specific questions about their transaction. These questions help the reviewers categorize their experience and provide more context for the potential clients who’ll see their reviews.
- Written Comments – Zillow allows reviewers to write detailed remarks to describe their experience with a specific realtor. They can write their detailed review in a free-form text box. The platform specifically encourages those reviews that clearly elaborate on why and how a real estate agent was helpful. It also elaborates on the benefits that future clients can leverage by hiring that agent.
How to Create a Zillow Profile for Real Estate Agents?
Zillow reviews play a huge role in building a strong online reputation for real estate agents and ensuring more client acquisition. To get started, the first step is to create a robust profile on Zillow.
First things first! Every realtor must prioritize creating a complete profile with essential details that potential clients may need to decide whether they should choose the real estate agent or not. With a robust Zillow profile, real estate agents can seamlessly drive more client reviews and utilize them to promote the credibility of their business.
Let’s have a quick look at how a realtor can create a Zillow profile.
- Register on Zillow
Firstly, you need to visit the official site of Zillow Premier Agent PremierAgent.Zillow.com. Then you need to click on ‘Sign up now’ or ‘Get Started’. It will provide you with a space to enter your email ID and password, which are the credentials of your Zillow profile.
Select your profession and tick the checkbox indicating whether ‘I am a landlord or industry professional’. It is about providing details about whether you want to sell your own properties or a real estate professional who deals with home and property selling. Zillow also allows consumers to create a consumer account, so as a realtor, you need to create an agent profile.
- Add Your Photos and Bios
Now it’s time to add your profile picture to your Zillow Reactor account. To do this, you need to click on ‘Edit’ and then ‘Profile’. After that, you need to select ‘Upload Photo’ and choose your image. Lastly, you have to click on ‘Submit’ to complete the process.
Note: Always remember that your profile picture is the identity of your Zillow account as a real estate agent. So choose the image carefully!
Some tips to follow for your Zillow profile picture –
- You need to use a professional headshot of yourself to ensure a personable and professional appearance. We suggest you not choose a selfie for your Zillow profile.
- The image you choose must be in a supported format like JPG, PNG, GIF, or TIF.
- The image file size must be under 50MB, while the suggested size is 10MB. The dimension can be at least 330*220 pixels, while the suggested one is 1136*1152 pixels.
To add the bio to your Zillow profile, you need to follow certain steps –
Navigate to your Zillow profile or access the Agent Hub > click on the ‘Edit Pencils’ to add information related to your real estate business > fill out your business name, contact information, service area, and license number > add the link to your official website > scroll to the bottom of the page to click on ‘Submit’ to save all your updates
Some tips to write compelling bios for your Zillow profile –
- Never forget to add your past sales and accomplishments to your bios.
- To make your Zillow profile robust, you can add your client’s reviews to make your profile robust.
- You can highlight your real estate business’s specialty (e.g., whether you provide specialized services for first-time home buyers or sell only luxury homes).
- Just like your website URL, you can include links to your social media accounts in your Zillow profile as well.
Sample Example of Bios for Real Estate Professionals’ Zillow Profile
The following is an example of a Zillow profile bio that you can take as a reference.
“Hi, I am (your name), your local (location or service area) real estate expert. I am passionate about helping (types of clients you deal with) navigate the journey of their (buying/selling/investing) in (your real estate market/niche).
I have (years of your experience as a real estate agent) years of experience in handling various real estate deals and a deep understanding of the (local market). As a realtor, I am committed to providing a personalized and reliable property buying experience for my clients.
If you’re looking for your dream home and want to make a profitable investment, or want to sell your property at a competitive price range, book your consultation today! Let’s connect to discuss your real estate goals.”
- Incorporate Professional Information
What exactly do you do as a real estate agent, what services you provide, and the type of clients you deal with – this is your professional information as a real estate agent.
Where to add these details? In the ‘About Me’ section, you can incorporate these details to provide a lot of information to your clients. These details are also required for real estate agents to claim their profile on Zillow. Incorporating professional information is crucial to drive Zillow reviews for realtors.
- Promote your real estate expertise and request reviews from your satisfied clients.
- Try to create a compelling online presence and attract more leads through these professional details.
For example, a buyer is looking for an affordable property to purchase a home for the first time. When you add the details in your ‘About Me’ section that you provide specialized real estate services for first-time home buyers, you tend to attract that buyer who has more potential to seek real estate services from you.
- Optimize the ‘About Me’ Section
Now it’s time to optimize this specific section on your Zillow profile page. The following are some helpful tips for you to effectively optimize your ‘About Me’ section.
- Add your expertise – Incorporate details about your professional and academic qualifications, including your degrees, expertise, credentials, certifications, and other accomplishments. It is important to leave a positive first impression on your potential clients.
Why? Most users are likely to read only the first few lines of your ‘About Me’ section on Zillow before clicking on ‘More’. When you incorporate these details in the first few lines of this section, these details will be more likely to get the attention of your potential clients.
- Add agent specialties – Add your service specialties, such as whether you’re a specialized real estate agent for first-time buyers or deal with luxury homes. This is crucial for highlighting your specific expertise.
Sample Example of ‘About Me’ Section for Real Estate Professionals’ Zillow Profile
Here’s an example of the ‘About Me’ section for a realtor’s Zillow Profile.
“Hi, I am (your name), your partner in finding the dream home or selling your property at a profitable price. With a deep understanding and profound knowledge of handling various real estate deals, I help buyers and sellers achieve their real estate goals by offering tailored services and transparent guidance throughout their journey. Let’s connect to consult on your real estate needs!”
- Add Your Past Sales
Have a noticeable number of property sales? You can use the facts and figures for your Zillow Premier Agent profile. You can click on the ‘Add sale’ or ‘Add past sales’ button to add the details.
How? Search for a property by address that you have sold and select the correct transaction details – whether your client was the buyer or seller. Always enter the information manually if the details cannot be found in the system.
Here’s a comprehensive way to add your past sales.
- Enter the address of the property you’ve sold into the search bar and select the transaction details.
- You will get to see the sale history appearing on the screen. Then you need to select the correct date of selling the property and mention the closing price.
- Mention who your client was – the buyer or seller. Additionally, you can click on the ‘Add details manually’ button to fill out the required information.
- Display Your Listings
This is another crucial step in setting up a realtor’s Zillow account. You need to integrate your Zillow reviews widget to display your listings. But now the question comes – where can you find these review widgets?
Tools like SociableKIT or WP Review Slider Pro allow you to link your Zillow profile to your personal website. It will feature your agent reviews and property listings as well. The platform Zillow also provides exceptional features like Featured Listings and Zillow Showcase that a real estate agent can use to increase their business’s visibility on the platform.
Furthermore, with the help of these features, you can provide more detailed information about your properties and agent expertise.
How to Request Reviews for Realtors on Zillow?
Just like any other review platform, you can also encourage your new clients to share their valuable reviews regarding the real estate service. You need to request your satisfied clients to share their valuable feedback, specifically on Zillow.
Is there a specific process for driving more Zillow reviews for realtors? Yes, there is a process! You need to follow a strategic approach to request reviews to boost your Zillow realtor profile.
A Step-by-Step Guide to Request Zillow Reviews for Realtors
Here’s how you can effectively encourage more Zillow reviews. Follow these six major steps to drive more reviews on Zillow.
Step 1: Automate the Process of Follow-Ups
You can use your CRM or email marketing platform to make the process of sending review requests automated. When you automate the process of sending follow-up messages to your clients for their reviews, it reduces the responsibility of sending those messages on your own every time you want to follow up after a translation closes.
Step 2: Set Schedule Reminders
What if a client doesn’t leave a review on Zillow immediately? For such cases, you can schedule a gentle reminder a few days later to remind them to share their feedback.
Step 3: Make Review Collection a Part of Your Deal Closings
You can make the Zillow review submission a standard and expected step after closing a specific deal. You can create an automated review form to be filled out by your clients after signing the final documents of the deal.
Additionally, you can explain the value of this review submission process and how their feedback will help you improve your services and help other potential clients make informed decisions.
Step 4: Offer Options to Submit Reviews on Zillow
Zillow reviews can be submitted in various ways. You need to provide the options to your satisfied clients, so that they can choose their preferred way.
You can provide choices like –
- Direct link to the review page of your Zillow profile
- Emails with the review request and the link to your Zillow review page
- Text message with the Zillow review page link
- A QR code that will directly lead the client to your Zillow review page
Step 5: Personalize Your Requests
If you effectively send review requests and successfully make your clients understand how valuable their feedback is for your business, you can ensure exceptional client acquisition.
You can personalize your review requests, addressing them by their names. Mention the positive aspects of the client’s specific purchase to remind them about their positive experience working with you. Talk with clients in a friendly and personal tone, but avoid including generic messages.
Step 6: Ask Reviews on Zillow at the Right Time
When you’re requesting your satisfied clients to leave a review on Zillow plays a huge part here. It determines whether there’s a likelihood of receiving client feedback or not.
Right times to send review requests –
- The ideal time to send a review request is just after the successful closing of a deal or the completion of the service.
- When you identify that your client is satisfied with your real estate services, you can send review requests.
- Never wait for too long after closing a deal. It is more likely for the clients to forget about the initial aspects of their property purchasing or selling experience. Rather, you can send the review requests within 1-2 weeks of the deal closing.
Step 7: Use Zillow’s ‘Request a Review’ Link Feature
This is another crucial step to encourage more reviews for your Zillow account. Additionally, it’s a significant review management strategy for real estate agents as well. Zillow offers a specific feature named ‘Request a Review’ that you can use to send the Zillow review link directly to your clients.
The steps to follow for using Zillow’s ‘Requests a Review’ link –
Sign in to your Zillow profile > find the ‘Request a Review’ link or button > share the unique link that will take the client directly to your review page
Sample Templates for Asking Zillow Reviews for Realtors
Here is an email sample of how a realtor can ask for Zillow reviews from your clients.
“Hello (Client’s name),
Congratulations on your new home! Thank you for trusting (real estate business name) and allowing us to represent you in your recent real estate transaction. It is a pleasing experience for us to help you find your dream home.
Would you like to take a few minutes to share your experience with us by leaving a review on my Zillow profile (your Zillow profile’s unique ‘Request a Review’ link)? Your valuable feedback really means to us and will also help other potential clients find the right agent for their real estate needs. I’d truly appreciate your support.
Feel free to contact us for any further queries or assistance with real estate in the future.”
6 Key Reasons Why a Zillow Review for Realtors Can Get Rejected
Do you know that Zillow can reject a review even after your client has successfully filled out a review request form?
Yes, the fact is true. Submitting a review on Zillow doesn’t mean that it’ll get published on a realtor’s professional profile page. Zillow moderates clients’ reviews based on certain factors and decides whether they’re eligible to appear on the platform or not. The platform aims to protect the integrity of its review system.
To eliminate potential fraud, Zillow assesses the submitted reviews through moderators. The major reason behind this? Some real estate agents share dummy or fake reviews to increase their Zillow review numbers.
Fact: According to a 2025 study by Originality.ai, the number of fake AI-generated Zillow reviews has increased by 558% from 2019 to 2025.
What happens to the reviews after they get rejected by Zillow? You’ll be surprised to know that those reviews can be returned to your clients to resubmit, but this time with changes addressed by Zillow. So that these reviews can satisfy Zillow’s review requirements.
The platform has set a guideline for verifying client reviews. Some common blunders you should avoid if you don’t want your valuable client reviews to get rejected.
Common blunders to avoid:
- Always ensure not to ask your colleague or company partners to leave a review on Zillow.
- Always stay professional and focused on the facts of your real estate deal.
The following are some major reasons why your client reviews can be rejected by Zillow.
- Minimal Details
The most common cause for Zillow rejecting reviews is a lack of proper details. There is no specific word count to cover for writing a review on Zillow, and the platform doesn’t check grammar and spelling either. What it checks is whether the review benefits both the clients and the real estate agent who is being rated.
Note: If the review doesn’t clearly describe why and how a realtor is helpful by offering great services, Zillow may reject it.
- Posted from a Public Computer
Do you know that spammers often use publicly accessible computers to post several fake Zillow reviews for realtors?
But when moderating the reviews, Zillow can suspect any suspicious review submitted from a computer in another country. But that doesn’t mean that every review posted from a public computer is a fake one. Due to Zillow’s review policy, it is more likely to reject those reviews. Thus, the platform recommends real estate agents to ask their clients to write reviews from their personal computer and not from one in the workplace.
- Inappropriate Language
Don’t like a real estate agent’s services? Sometimes, clients use abusive language while reviewing a business to showcase their dissatisfaction with the services received.
If a client uses any obscene or derogatory language while reviewing any realtor, Zillow may see it as fraudulent feedback. The platform may not even allow that review to be published on the realtor’s professional profile.
- False Allegations
And the same goes for Zillow reviews with false allegations! Zillow runs detailed moderations to examine client reviews before publishing them on its platform. If the moderators find that a client has put fake allegations on a realtor, they may reject that specific review or ask the reviewer to resubmit it with the right facts.
- Invalid Email Address
If your client has posted a review with an invalid email address, Zillow will not consider the client as an authentic reviewer. Thus, it’s important for your clients to share a review from their verified email address. Otherwise, it’s more likely that Zillow will not post that review if the client fails to verify their email ID.
- Review Written by a Realtor
Zillow reviews must be authentic! Sometimes, many real estate agents (specifically the start-up owners) engage in fake review generation activity just to boost their Zillow review count. They often write positive reviews for their own real estate services to establish a strong presence on popular online real estate marketplaces, such as Zillow.
This is a clear violation of Zillow’s review policies. Zillow may reject reviews written by realtors for their own business, as it detects that it’s not a genuine transaction. If you struggle to manage Zillow reviews for your real estate business, you can seek online review management services to leverage the highest potential of your clients’ reviews on Zillow.
How to Optimize a Realtor’s Zillow Reviews?
When you want to optimize your client reviews, you need to include certain elements in your evaluation. It’s a quick approach to optimizing your Google reviews to rank them for search engines.
The following are some elements that a realtor must evaluate.
- Names of the city, zip code, or location of the client (reviewer)
- The specific type of home buyer the reviewer is (e.g., first-time home buyers or large families)
- Types of homes the clients have bought (e.g., townhouse, apartments, or mansions)
You need to actively request every client after a completed transaction – the above-mentioned details. You can also ask your clients to mention their purpose of buying a new home, of course, if they’re comfortable sharing.
Apart from these, you can reach out to your previous clients, especially the most satisfied ones, with your real estate services. This is another beneficial way to generate leads for your real estate business.
4 Real Estate Lead Generation Strategies with Zillow Reviews for Only Agents
Do you know that the majority of home buyers are more likely to start their search for great homes and properties using the internet?
Yes, you heard that right! With the increased usage of the internet, most buyers have turned to online search when choosing a perfect home or property based on their requirements. A 2024 study by the National Association of Realtors, 43% of buyers indicated that their first step to look for properties was to conduct a detailed online search.
As a real estate agent in today’s hyper-competitive market, it’s extremely difficult to ensure that buyers turn to you when they’re prepared to make an offer.
You need to show your potential clients that you’re the best choice! The following are the 4 most impactful strategies that you can implement to generate qualified real estate leads through your Zillow reviews.
- Set the Expectation from the Beginning

Do you know that the process of obtaining a five-star Zillow review begins right after you consult with the buyer?
Yes, you heard that right! The fact can be surprising but true. A client is more likely to start judging you from the beginning.
Thus, it is recommended for realtors to keep mentioning phrases like ‘five-star client service’ or ‘positive client review’ while communicating with their clients. It will set an expectation that you strive to provide a premium level of client service. It’s a way to inform your clients that they can convey their expectation if they even feel that they’re not receiving the high level of service from your end.
A real estate professional can keep sending personalized messages like this at regular intervals.
- Is there anything I can do to make it a premium real estate transaction experience for you?
- Do let me know if anything from our end is preventing you from rating our real estate service five stars.
- Remind throughout the Transaction

If you remind them about the five-star rated real estate service during the initial consultation and then forget to do the same, your efforts may go in vain.
You must keep reminding your clients about how you strictly maintain a five-star standard of your client services throughout the transaction. You can confirm with them if they’re receiving a great client service that is worthy of a five-star review after –
- A property value increased
- A desired offer is accepted
- A successful closing of a real estate deal
Note: Real estate agents are held accountable as well if they repeatedly state that they deliver a high standard of customer service.
- Send Follow-Up Emails

When closing a real estate transaction or sale, a realtor must send follow-up emails to their clients. We’ve already talked about this specific practice in the above.
You can share the direct review link of your Zillow profile through email or text messages to make the client review submission process easier. You can even automate the entire process to reduce your additional responsibility. The email content should be in a form template that can be easily sent to every client.
A bonus tip for realtors! Always personalize the first and last few sentences of a follow-up email, so that every client feels valued. Sending the same text to every client is not a great idea to make your clients understand how valuable their feedback is for your real estate business.
- Systemize the Process

Do you occasionally remember your clients when you need to boost the count of Zillow reviews for realtors?
If yes, then you’re making a big mistake! Always remember, big results don’t come from little efforts; you need to keep reminding your clients regarding their review submission on Zillow. We suggest that you not overwhelm your clients with too many review request emails within a short period.
What to do then? Rather, you can make the Zillow review submission a systematic process, which is beneficial for generating consistent positive client reviews. Make the review submission a finishing part of your deal-closing procedure and your property transaction checklist. To ensure the success of this process, you shouldn’t close a transaction file until you receive confirmation of a completed review submission on Zillow.
How to Effectively Respond to Zillow Realtor Reviews?
Now that you’ve learned how to drive more client reviews on Zillow, it’s time to know the effective ways to respond to those reviews. Without a robust plan for client review response, effective management of Zillow reviews for real estate agents will be incomplete.
The following are 4 proven ways to respond to Zillow reviews from real estate clients.
- Thank Clients for Positive Reviews – It’s crucial for real estate agents to show gratitude to those clients who have shared positive reviews on Zillow. Express your genuine appreciation for the positive client feedback received. Trust us, it’ll encourage repeat business and showcase how much you value your clients’ opinions.
You can mention the specific positive aspects your clients have highlighted in their review and thank them to make your response feel more personal. Always invite them to return to your business for their future real estate needs and showcase your desire to serve them with the best client service.
- Handle Negative Reviews Professionally – Addressing negative feedback at the right time is important for showing your customers that you truly value their opinion and will take the best possible actions to protect your online reputation. You may disagree with the clients! But for such cases as well, you must acknowledge their experience and offer a sincere apology.
Note: Don’t use defensive language even if the review contains abusive statements. Rather, you can implement effective strategies to remove that negative review from the platform.
- Offer a Resolution Offline – Received criticism on Zillow for your real estate services? Don’t worry, it’s quite common. You can initiate an offline communication with the client, as it’s better than arguing on a popular online real estate platform like Zillow. Request the client to connect with you through a phone call or visit your office to have a further discussion.
Pro Tip: Seek professional content removal services if things go out of your hands, even after having an offline discussion with a dissatisfied client. A professional team will develop tailored strategies to remove negative reviews from your Zillow profile page and prevent reputational damage.
- Showcase How You Handle Conflicts – Your clients must have a clear idea of the steps you’ll take to resolve a conflict. Describe to them the significance of the complex situation that has occurred and explain your role as a real estate professional to resolve the conflict.
Never forget to convey the details of the specific steps you have taken to address similar situations in the past. Furthermore, explaining the positive outcome you’re expecting from your actions will reassure your clients that they can receive their desired result soon.
FAQs
These are some frequently asked questions related to Zillow reviews for realtors.
The process is quite simple! Your client needs to log in to the official site or app of Zillow. Then he/she needs to search for the real estate expert’s Zillow profile page they’ve worked with. They need to locate the ‘Write a review’ button and click it to provide a star rating and write detailed comments.
Then they need to tick the checkbox to agree to Zillow’s terms and policies. If your clients don’t have a Zillow account, they need to create a new one to share reviews about your real estate business. Zillow will moderate the review shared by your client before publishing it to your professional profile.
Yes, absolutely! Real estate agents and brokers can create a profile on Zillow free of cost. When you have an active Zillow profile, the platform will display whether you’re a listing agent or not.
The platform offers premium features for its Zillow Premier Agent subscribers. It is a paid lead generation solution, and its pricing may vary depending on metro markets. A real estate agent can gain wider exposure for their business if they subscribe to Zillow’s Premier Agents.
A new review on Zillow typically takes 3-5 business days to appear on a realtor’s Zillow profile. If you are still waiting for a review to be published on your Zillow profile, it will likely still be in moderation.
Zillow has moderators who verify every review posted on the platform to ensure that it follows the essential criteria of Zillow review policy. If the review follows Zillow’s guidelines, the platform posts it on the respective real estate agent’s profile.
From improving your real estate business’s online visibility to boosting your online reputation, the benefits of Zillow reviews are never-ending for a realtor. As a real estate agent, you must prioritize focusing on a specific review platform to drive more client reviews.
We suggest you consider Zillow as your primary review site, as it offers a variety of advantages if you utilize the platform the right way. Apart from these, Zillow is a dominating platform for selling and buying homes and properties. If you choose Zillow as your primary review site, it will help you with diverse opportunities to build a strong presence on that platform and attract new clients.
Conclusion
Despite offering numerous benefits for real estate agents, the majority of professionals are still not aware of Zillow. Most of them are more inclined towards their brand presence on Google and focused on driving more Google reviews. Although a bunch of positive Google reviews showcase a realtor’s credibility, a good number of positive Zillow reviews reflect their exceptional reliability.
It shows that a noticeable number of home buyers have trusted that realtor’s offerings and received a positive experience as well. But nothing can be achieved without constant effort and impactful strategies. You need to implement certain strategies to drive and manage Zillow reviews for realtors.
From the benefits and key steps to set up a realtor profile on Zillow to strategies to encourage and respond to client feedback, we hope that our comprehensive guide will help you learn everything related to Zillow reviews. Want to stand out in the real estate industry? Having good Zillow reviews is a great way to do this. If you’re still confused, you can hire a reputable online reputation management agency to seek professional guidance.