Google Reviews for Lawyers: A Complete Guide to Boosting Your Law Firm Online

Your law firm’s Google review profile is its digital lifeline. If you neglect prioritizing these Google reviews, remember that it is almost equivalent to turning away your clients. Google reviews will play the role of an indicator of your clients’ real experiences of receiving legal services from you. Google reviews for lawyers can drive more clients or turn them away based on how a lawyer handles them. 

In today’s competitive digital age, people who require legal assistance are more likely to check Google reviews of legal professionals before they decide to seek their services. 

Did you know that 82% of legal consumers are more likely to use online reviews to learn about a lawyer? 

Here in this blog, we’ll provide a comprehensive guide to encourage and impactfully handle Google reviews for your law firm. Let’s unpack the strategies needed to transform your Google review profile with numerous glowing client feedback! 

What are Google Reviews for Lawyers? 

This refers to any type of feedback or user-generated testimonials and star ratings shared by current and potential clients on a law firm’s or a legal professional’s Google Business Profile (GBP). 

For example, some clients have sought legal services from a lawyer. They share their real experience of seeking legal services from that particular legal expert and write their feedback on the lawyer’s GBP profile. 

It’s just like how you review a shop or a seller after purchasing any products or services from them! 

Google reviews serve as valuable social proof of the credibility and reliability of your legal services. It builds your potential clients’ trust and assures them that they can make a great choice by hiring you as their lawyer over your market competitors. 

How have Google reviews evolved over the years? In previous times, reviews for lawyers were as simple as recommending a legal expert’s service to your friends and family. But today, anyone with access to the Internet can share and rate their experience of seeking legal services from a law firm through online resources like Google reviews. Google Business Profile allows clients to write their feedback about lawyers and helps other legal consumers make an informed decision, especially those who’re looking for a lawyer for a similar case to theirs. 

Think about it – when someone searches for a lawyer on Google, what are the first things they see on Google’s search results page? 

Some client reviews and star ratings are prominently displayed in the lawyer’s Google Business Profile, right? So glowing reviews on your law firm’s GBP profile can provide you with thousands of opportunities to attract more clients. 

When managed properly, Google reviews can help lawyers – 

• Leave a great first impression on potential clients 
• Collect essential insights 
• Establish credibility for your legal services 
• Can be used as a powerful marketing tool and a reputation management tool 

Simply managing those Google reviews is not enough – how you respond to those and handle diverse feedback plays a major role as well.

5 Major Benefits Google Reviews Offer for Lawyers

As a lawyer, you can’t deny the benefits Google reviews can offer to your law firm. From boosting its online reputation to ensuring valuable client conversions, the list of benefits continues. 

Here we will discuss the 5 key benefits of Google reviews for legal experts and law firms. Let’s have a quick look!   

1. Enhances Trust and Social Proof 

Struggling to win your clients’ trust in the credibility of your legal services? 

Positive Google reviews can serve as social proof or even word-of-mouth recommendations. When you’ve a good number of Google reviews on your GBP profile, it shows that a good number of people have trusted your legal expertise and received premium services from your law firm. 

According to a Local Consumer Review Survey 2025 by Brightlocal, 81% of consumers are more likely to check Google reviews before purchasing any product or service. Thus, it’s crucial to get more genuine client reviews on Google to enhance the credibility of your legal expertise. 

2. Boosts SEO and Google Maps Rankings 

Google reviews play a huge role in establishing and maintaining a prominently visible local search presence of a law firm. So, it’s indirectly related to local search engine rankings. 

Yes, you’ve heard that right! Google algorithms are complex. Many lawyers struggle a lot to boost their presence in local search results and Google Maps rankings. You may be surprised to know that Google considers its reviews as one of the Local Three Pack when ranking local search results. 

What is Google’s Local SEO Three Pack? In Google’s search engine result page, you can find a collection of three business listings displayed at the beginning when someone searches for a local service with phrases like ‘near me’ or ‘in (locality name)’. Google makes the most suitable business listings appear, and the first three among those are from the curated list of Google Business Profile listings.  

Google tracks reviews and your engagement with those when deciding your law firm’s local search rankings. When you actively respond to your Google reviews, it boosts your legal practice’s visibility in Google Maps as well. 

3. Ensures Client Conversions 

Better Google reviews help you establish your law firm as a reputable legal resource and achieve a prominent position in Google Maps. Potential clients who are actively looking for a reliable legal expert on Google are more likely to be attracted to your legal expertise. 

Positive reviews on Google will increase your potential clients’ confidence in your legal expertise and encourage them to seek services from your firm. As a result, you can witness outstanding client conversions, followed by an increased caseload. 

4. Offers Stronger Online Reputation 

Effective management of Google reviews for lawyers requires professionals to follow a strategic approach to achieve their desired online reputation. Google reviews have the power to either make or break a law firm’s online image. 

For example, you neglect responding to and addressing your negative Google reviews. When your potential clients see this unaddressed negative client feedback regarding your legal services, they will be likely to perceive your expertise negatively.

On the other hand, effective Google review management can help you promptly address negative feedback and mitigate the damage, while promoting the positive ones. And this is directly related to maintaining a stronger online reputation. You can also hire a renowned online reputation management agency for lawyers to handle your law firm’s Google reviews effectively. 

5. Helps to Get Valuable Client Feedback 

This is the most significant advantage of receiving Google reviews for your law firm – getting all the valuable client feedback that helps you identify your improvement areas. 

Client feedback is your only opportunity to know how satisfied or unsatisfied your clients are with your legal services. By identifying their concerns, you can improve your services and ensure that you deliver the best possible legal solutions for your clients. 

Furthermore, you can identify more strengths and weaknesses of your legal services by monitoring your Google reviews closely. 

How to Encourage, Manage, and Leverage Google Reviews of Lawyers? 

Struggling to get more client reviews on Google despite offering the best legal services? 

Here we will provide you with some must-know strategies! The following are the 7 most effective strategies to implement for driving, managing, and leveraging Google reviews to elevate your law firm’s online reputation and ensure more client acquisition as well. 

1. Set Up Your GBP Profile 

The first step is to create your GBP profile if you want to drive client reviews to your law firm. If you own a law firm, you need to create a separate GBP profile for it. Using your personal Google account may not be a good idea! 

Step 1: Claim Your Law Firm’s GBP Account 

If you already have a presence for your law firm on GBP, you need to claim it. You must visit business.google.com and sign in with your law firm’s Google business account. Search for your law firm’s name on Google Business Profile Manager. If the profile exists, you can click on ‘Manage now’ to claim your profile. 

Your profile doesn’t exist? 

Then you can select the option to create a new listing. 

Step 2: Add Accurate Information (NAP Details) 

NAP details refer to the most significant information about your law firm or legal practice. NAP stands for name, address, and phone number of your business. Apart from these, you must add these details to your law firm’s GBP – 

• Official and registered name of your law firm 
• Relevant category, such as your specialized practices, like a law firm, an attorney, or a property lawyer 
• Accurate physical address of your law firm 
• Service areas, including the cities, regions, or countries where you provide your legal services 
• Accessible phone number and website URL 
• Your firm’s updated opening and closing times 

Note: Accurate NAP details play a major role in ranking your law firm higher for relevant search results and Google Maps. 

Step 3: Upload High-Quality Photos 

Images play a huge role here as they will provide your prospective clients with a clear idea of the environment and location of your law firm. 

Follow the steps below to incorporate relevant images into your GBP profile – 

Sign in to your GBP profile > navigate to the ‘Photos’ tab > select ‘Add photos’ to upload files from your device 

• Always ensure sharing high-quality, updated images of your law firm. 
• You should always share pictures in JPG and PNG format, and the size of those files must be between 10KB and 5MB. 
• We recommend the resolution of the pictures to be at least 720*720 pixels.
• You can add photos of your team members, the exterior, and interior of your firm, and the location as well. This will help your potential clients have an idea of what kind of environment they can expect if they visit your law firm in person. 

Steps 4: Incorporate Compelling Business Descriptions 

Now it’s time to write a compelling and clear business description about your law firm. The description must highlight the legal services you provide, and the content should be keyword-rich. Because it is a great SEO ranking factor for your law firm’s GBP profile. 

However, don’t make the description too lengthy; rather, make it brief and easy to read. The business description must make the most important information about your law firm readily available. A well-organized GBP profile with a great business description encourages existing clients to share Google reviews for lawyers. 

Key things to remember – 

• Don’t forget to highlight your firm’s expertise and client-first approach. (e.g., family lawyer, corporate lawyer, real estate law, or criminal defense) 
• What makes your law firm unique from its market competitors? You must mention the USPs of your legal services in the description. 
• You need to write the description within a 750-character limit with keywords relevant to your legal practice. 

A bonus tip for you! You can also talk about the types of cases you’ve handled and end the description with a clear and influential call-to-action (e.g., ‘Contact Us for Consultation’ or ‘Visit Us Today!’)

Examples of GBP Business Descriptions for Law Firms or Lawyers 

You can take reference from these two examples and personalize them based on your law firm’s details. 

“At (your law firm’s name), we specialize in (your legal practice area) and provide dedicated legal assistance to achieve our clients’ desired goals with (mention unique client benefits). Visit us today to discuss your case personally!’ 

“I, (your name), based in (your location), offer comprehensive legal services to individuals and businesses in (service area name). We specialize in (e.g., your practice area), providing personalized legal solutions with a dedication to delivering exceptional client services and effective legal strategy. Contact us for a consultation!”

Step 5: Turn on Messaging 

You can enable messaging on your law firm’s Google Business Profile. It’ll help you directly communicate with your potential clients and convert inquiries into paying clients. 

Apart from these, it can help you – 

• Increase lead generation opportunities through a direct communication channel 
• Improve your client service by offering a convenient way for your potential clients to get quick answers to their queries 
• Strengthen your law firm’s online  reputation by rapid responses from your end will foster your client trust and satisfaction, it will showcase that you’re actively engaged with your clients and committed to providing the best legal service to them 

To enable messaging in your GBP profile, you need to follow the steps mentioned below. 

Log in to your law firm’s GBP profile >  click on ‘Messages’ or ‘Message’ icon present in the sidebar of the feature > click on the ‘Turn on messaging’ button if the feature is disabled/go to the ‘Contact’ tab present within ‘Edit profile’ to add your phone number for text messages 

Once you enable this messaging feature, your potential clients can directly message you from your GBP profile. Likewise, you can even respond to those messages through your GBP account or the Google Maps app. 

2.  Leverage Google Business Profile Features

A Birdeye study has claimed that companies are more likely to drive 48% website visits from their GBP profile. This statistic has indicated that potential clients require more details about their businesses before contacting them directly for services. 

Do you know that Google Business Profile offers a range of features that lawyers can use to control their online presence? 

From the Q&A section to Google posts, there are several important features to use to improve your client engagement and encourage more positive Google reviews for lawyers on GBP. Let’s have a look! 

• Services and Products – The tool offers you a section to list the legal services you offer. You can list these services directly on your profile to provide your potential clients with a clear idea about your offerings. 
• Business Attributes – Do you offer any special legal services, such as easy payment options, alternative dispute resolution, court representation, or free consultation? If yes, you can add these specific attributes to help your potential clients find relevant information. 
• Questions and Answers (Q&A) – Through this feature, you can answer the commonly asked questions of your clients regarding the legal services you provide and everything in between. 
• Google Posts – This specific feature helps you create posts for sharing updates, special offers or discounts, or announce events to keep your potential and existing clients informed. For example, you want to offer free legal consultation for your clients during a significant time of the month. You can share this update through the Google Post features in your GBP profile. 
• Integration with Google Ads – Another amazing feature to use! You can connect your law firm’s GBP profile with Google Ads to run local advertisement campaigns and effectively promote your legal expertise. 
• Consultation Bookings – What if your potential clients want to schedule consultations directly from your GBP profile? It can be possible as well! Yes, Google Business Profile has separate features that your potential clients can use to direct book their consultation. You can use your preferred call to action to drive more appointments. 

3. Ask Your Clients for Google Reviews

A majority of your clients may not feel encouraged to share their reviews if you don’t prompt them. Though it sounds weird, it’s true! 

Why? People often don’t realize the importance of leaving a good Google review. As a lawyer, you must encourage your clients to leave genuine reviews on Google. You’ve to tell them how much Google reviews matter to your business and how they help you serve more clients like them. 

But the process of asking for more reviews is not as simple as it sounds! 

You need to follow a strategic approach to encourage more reviews from your clients. Let’s have a clear idea of the strategies you can implement to drive new reviews on your law firm’s GBP profile.

1. Set up a System 

Everything that follows a standard operating procedure seems easy to handle, including the process to ask clients for Google reviews. 

Fact: Did you know that 81% of people prefer checking Google reviews before visiting a business? 

Thus, you can’t ignore the fact that the more reviews your law firm’s GBP profile has, the more opportunities to attract new clients will increase. 

Key factors to consider in setting up a system for asking reviews. 

• Ask every attorney at your law firm to request a review from their satisfied clients when they conclude a case. Don’t forget to make this part a part of your client offboarding process. 
• You can ask the clients for reviews just after finalizing the case documents. 
• Or else, you can send the review request in a letter a few weeks later, after concluding a case. 
• Does your law firm have branches in different locations? If yes, you must tell your clients to leave only one review, which is applicable to the branch from which they have received legal help. 

Note: Google can flag your review as suspicious if it identifies reviews for multiple locations. 

2. Guide Your Clients through an Online Review Process 

Don’t just ask your clients to share reviews! 

Rather, you should offer clear guidelines to submit the review submission process. Sounds complex? Let’s understand it in detail. 

For example, you have requested one of your satisfied clients to share their reviews on Google without giving any guidelines. He.she has only rated your law firm and doesn’t share any details of their feedback. Such Google reviews with just a star rating and no comments often hold less value than the reviews with texts and details. 

Will your potential client understand whether a 5-star rating with no texts is helpful? No, right? But the clients who’ve shared the review will think that they’ve given you the best possible appreciation on Google. 

Here are certain guidelines you can provide: 

• Explain to our clients why writing a review in detail is valuable for your law firm and identify the areas for improvement. 
• You can also mention the type of information they can share in a Google review. Because some clients may have concerns regarding sharing private information about their case. 
• Ask your clients to highlight your law firm’s USPs that have impressed them the most. 
• Make the process of submitting Google reviews for lawyers easy to follow. It will help you increase the likelihood of getting more client reviews. 
• You can provide the link to your law firm’s Google Business Profile to make the process easier. You can also provide the link to a review form to your potential clients. 

How can you get the link? You need to go to your GBP profile and click on the link next to your number of reviews. Click on the ‘get more reviews’ button and copy the link. You can send this link to your clients through various channels. 

You can send the link to your client through – 

• Text messaging 
• Email follow-ups 
• QR codes mentioned in business cards 

It’s not necessary to choose one method to share the review link with your clients. You can use multiple methods or choose the one that is the most convenient for your clients.

3. Ask for Reviews from Previous Clients 

Do you only ask your current clients for reviews? 

You shouldn’t be limited to getting reviews only from your most recent clients. Contact your former clients as well and ask them to share their experience of seeking legal services from your firm. 

You can seek tailored review management services to implement professional strategies to pitch to your previous clients and encourage them to share their reviews on Google. 

Why is it important? This gesture of asking for reviews from your past clients will make them feel valued and showcase that you remember them well and are eager to know their experience with your law firm. You can send personalized emails addressing them by name and share your Google review link. This trick will definitely help you boost your total Google review count. 

4. Maintain a Proper Timing 

Asking for reviews months after a client sought a legal service from your law firm isn’t a great idea! 

Yes, it’s true. The timing of sending the review request determines the likelihood of getting the reviews. The majority of your clients are less likely to remember the following factors after a few months of seeking legal services from your law firm. 

• Why were they satisfied with your legal service? 
• Which aspect impressed them the most? 

Thus, you must follow these tips to request Google reviews from your clients at the right time. 

• Ask for reviews at the correct time – Ask for reviews when the experience is fresh and easy to remember. Your clients will be more likely to share a review when their interaction with your law firm is still top of their minds. 
• Choose a satisfactory moment – You must ask immediately after a positive event, such as your client’s victory in a legal case, a completed case, or when a client expresses satisfaction. 

5. Don’t Pressurize Your Clients 

If you overwhelm your clients with too many review requests, they’re more likely to feel pressured (which is not a good thing!). You should always ensure the satisfaction level of the clients first. 

If you observe that your client is happy with your legal services, you can ask for reviews. This trick increases the likelihood of getting more client reviews. Make your request natural without forcing your clients to share their feedback. You can personalize your request rather than sending a generic one. 

6. Avoid Posting Fake Google Reviews 

Do you know that Google’s guidelines prohibit fake engagement in terms of reviews? 

Posting fake reviews is a straight-out violation of Google’s content policies. If identified, the platform can even penalize your law firm for engaging in fake review generation activities.

Authenticity plays a huge role when it comes to Google reviews. The reviews on your GBP profile must be genuine and from a valid Google account holder, reflecting a client’s experience. 

Similarly, you shouldn’t copy and paste a script review on your law firm’s GBP profile just to increase the review count. It undermines your potential client’s trust and the authenticity of your law firm’s positive online presence.

4. Effectively Respond to Google Reviews 

Now that you’ve a plan of action to encourage more client reviews on Google, it’s time to adapt the skills to properly respond to those reviews. 

Yes, this is also as important as encouraging the clients to share their reviews! 

How? When your clients see that you actively respond to your other clients’ reviews, they will feel interested in sharing their feedback as well. Responding with a ‘Thank you’ is not enough for today’s modern legal consumers. They are more likely to expect a written, thoughtful response mentioning all the details that they have highlighted in their reviews. 

It shows them how carefully you’ve read every point of their reviews and how much you value your clients’ opinions. 

Fact-check: According to the Zipdo Education Report of 2025, 61% of potential clients tend to choose a firm with transparent online reviews. This means, if you only have good reviews on your GBP profile, people may perceive those as fake ones. Thus, it’s crucial for lawyers to keep their Google reviews transparent and trustworthy. 

Even for negative reviews, how you respond plays a major role. A sincere apology and a little effort to address the concerns mentioned in the reviews can go a long way. Likewise, a positive review demands your attention and appreciation as well. 

A surprising fact! Most clients often overlook a few negative Google reviews for lawyers. They are likely to consider seeking legal services from a reputable law firm even if it has some critical client feedback, as it’s helpful for them to view the criticism as an opportunity to observe whether the firm is engaged, responsive, and committed to resolving their clients’ issues. 

How Can You Reply to Google Reviews? 

Follow these steps to effectively respond to the Google reviews you’ve received from your clients. 

Log in to your law firm’s Google Business Profile google.com/business > click on ‘Sign in’ or ‘Manage now’ > complete two-factor authentication steps > click on ‘Read reviews’ present on the dashboard > locate the review you want to respond to > click on ‘Reply’

Your response will be publicly displayed as ‘Response from the owner’.

• How to Respond to Positive Google Reviews? 

Online reputation management strategies for attorneys require you to effectively respond to your positive Google reviews. From acknowledging the positive comments to mentioning your commitments to deliver exceptional client services, your response must cover all these aspects. 

Key steps to respond to positive Google reviews – 

• Personalize your response – We suggest you address the reviewer by their name to make the response feel more genuine and appreciated. 
• Show your gratitude – A sincere ‘thank you’ can help you genuinely acknowledge the time and effort the reviewers have taken to share their feedback regarding your legal services. 
• Specify references – Have the clients mentioned the benefits they’ve achieved from your comprehensive legal services? Have they appreciated you for the personalized legal solutions you’ve provided? You can briefly mention these specific details from the reviews to show you’ve read those carefully. 
• Wish future collaborations – End your response by informing the reviewer that you’re available for any type of future legal needs. They can contact you if they require any legal assistance. It will determine that your association with the client doesn’t end with concluding their case. 

Example Response Template for Positive Reviews 

Here’s how you can respond to a positive client review. 

“Thank you, (reviewer name), for your kind words and for trusting our law firm with your case. We’re so pleased to hear that our legal services went beyond your expectations. We’re glad to see that you were satisfied with our professionalism and thorough advocacy. It means a lot to us. Please don’t hesitate to contact (your law firm’s name) if you need any legal assistance in the future.” 

• How to Respond to Negative Google Reviews? 

When you receive bad reviews about your legal services, it can be overwhelming sometimes. No one likes to be criticized for their work, including lawyers. But one shouldn’t consider these negative reviews as criticism, but meaningful opportunities to improve their client services. 

How you respond to those reviews says a lot about your commitment to deliver extraordinary legal services for your clients. 

Many companies choose not to respond to negative reviews, specifically to avoid conflicts. And this is not a great practice! 

Here’s how a lawyer should respond to negative reviews. 

• Respond promptly – Always maintain a professional tone of voice while responding to criticism. You should respond in a timely manner before the reviewer thinks that you’re not concerned about your client satisfaction. 

Note: We suggest you take enough time to attentively process the review and plan your response. 

• Acknowledge their complaints – Do you disagree with the complaint you’ve received through a client review? Even if you disagree, you must acknowledge the complaint. You can respond using phrases like ‘We understand your concern’ to showcase you’re trying to examine what went wrong in your service that has led to an unsatisfied client. 
• Apologize sincerely – Always apologize and show your graciousness to your loyal clients if they’ve felt unsatisfied with your legal services. A little ‘Sorry’ can leave a great impact on your clients and showcase your professionalism. 
• Handle offline – The problem seems more complex than you think? It’s good to take things offline to avoid conflicts on a public platform. Offline communication will encourage a more reasoned approach from your side. 
• Offer a resolution – As a lawyer, you must offer a specific resolution to the client who has negatively reviewed your law firm. Asking the dissatisfied clients what they want isn’t a great idea! 

Example Response Template for Negative Reviews for Lawyers 

You can take reference from the following example to respond to Google reviews for lawyers. 

“Thank you for your valuable feedback, (reviewer’s name). We’re extremely sorry to hear that your experience with our legal assistance did not meet your expectations. At (your law firm’s name), we’re committed to providing extraordinary client service, and we take all our clients’ concerns seriously. We would like to discuss your issues further and understand how we can address your concerns. Feel free to contact us directly at (email id) or (your phone number).” 

5. Manage Your Law Firm’s Online Reputation with Google Reviews 

If you want to manage your law firm’s online reputation with the help of Google Reviews, you need to follow the above-mentioned steps. No matter whether the reviews are negative or positive, you need to effectively respond to these reviews to make the reviewers feel valued and heard. 

Here are three major ways to manage your law firm’s online image. 

• Maintain Consistency in Asking Google Reviews 

Once you have identified that your client is satisfied with the legal assistance they’ve received from your firm, you can immediately request reviews. When the client satisfaction is high, they’re more likely to positively review your law firm. 

Providing a direct link to your GBP review page, QR code, or follow-up emails is a great idea to maintain consistency in requesting client reviews. Furthermore, you can automate your CRM or email marketing software to send automated emails at regular intervals. 

This way, you can regularly follow up with your review requests without overwhelming the clients. 

• Appoint Someone to Monitor Reviews 

A law firm’s Google reviews play a major role in establishing and maintaining its online reputation. Thus, the job to monitor the reviews is not an easy one. 

If you don’t have the proper skills for effective Google review management, you may struggle a lot. Imagine collecting valuable client feedback for your law firm, but failing to manage it well. All your efforts to gather client reviews will be of no use! 

So what’s the best way to manage your Google reviews? We suggest that you designate someone with related expertise and skills for this role. 

• Assign responsibilities – A skilled person can professionally manage the Google review process and ensure consistent execution of your review collection strategies. They will also ensure prompt results from the review collection efforts. 
• Educate your team – If you don’t have the required budget to appoint an experienced person, you can spend some resources to train your team members on the significance of Google reviews for your law firm. 
• Make them learn developing strategies – You must educate your staff regarding how they can drive and handle those reviews in a helpful and non-intrusive way.
• Make the Process Automated – ou can prioritize Google review automation to make the process of monitoring and managing Google reviews more seamless.

Use Helpful Tools for Review Management 

Struggling to find someone expert to manage your valuable client feedback? 

Yes, it’s common. But no need to worry, as there are other alternatives as well. You can employ helpful tools for your client review management. All it requires is finding the most suitable tool that can meet all your Google review management needs. 

Below, we’ve listed the three beneficial tools to help you understand how you can get help from these in terms of handling Google reviews. Let’s have a look!  

• Podium 

This tool streamlines the review collection process through texts and email prompts. You’ll be surprised to know that Podium is integrated with over 24 review sites, including Google Reviews. 

Features to use – You can use the exceptional features this tool offers, such as competitive benchmarking and detailed analytics. Apart from these features, Podium offers an easy-to-use mobile app for on-the-go Google review management. Other features include – 

• Automated review invitations 
• Seamless integration with diverse business systems 
• Features to boost review volume

• Birdeye 

This tool can help you collect and manage reviews from more than 200 sites, including Google Reviews. It will help you improve your law firm’s online reputation and provide your practice with unmatched online visibility. 

How will it help you? The tool will make your Google reviews seamlessly appear in Google search results with the help of a private Google API. 

Features to use – The following are some exceptional features that you can use to manage your Google reviews. 

• User-friendly and effective for legal professionals 
• Can be personalized 
• Immediately notifies via email or SMS to alert you to new reviews 
• Ensures you respond to reviews timely manner

• Google Alerts 

Google offers this tool that lawyers can use to manage the reviews they receive through their GBP profile. It proactively notifies you of new Google reviews and ensures that you respond to those reviews in a timely manner. With Google Alerts, you can seamlessly address feedback and gain valuable insights from clients. 

Features to use – Here are some important features that legal professionals can use to manage Google reviews. 

• Tracks Google reviews based on specific keywords, competitors, and topics 
• Notifies you to email inbox for new Google reviews 
• Allows you to choose how often you receive new Google review alerts (hourly/daily/weekly/monthly)
• Helps you set a specific time for the Google review alerts 

5. Leverage Google Reviews for Marketing 

Do you know that you can use your Google reviews for marketing purposes as well? 

Yes, this is true! Positive Google reviews and how you respond and act upon negative reviews can be an exceptional online marketing tool for lawyers. Google reviews can help you drive new clients to your law firm. Want to know why? Let’s have a quick look. 

• Embed directly to Google Reviews – You can actually promote your positive Google reviews through your website. To do this, you need to embed those reviews on your website. 

Follow the steps below – 

Create an account on platforms like EmbedSocial or Tagembed > link your GBP profile with this platform to attract your reviewers > adjust the appearance, colors, themes, and fonts to match your official website design > copy the HTML embed code for the platform > log in to your website’s admin panel and paste the code in the page’s customer code field (where you want to embed the link) 

To embed Google reviews for lawyers on Google Maps, you need to – 

Search your business on google.com/maps >  click on the ‘Reviews’ to open the review window > click on the three-dot menu on the review preview > select ‘Embed’ or ‘Embed a review’ to get the embed code > click on the ‘Copy HTML’ or ‘Copy embed code’ button > paste the code in your website’s backend or HTML editor (paste it where you want your Google review to appear > save your changes

• Create Testimonial Page – You need to create a dedicated webpage on your website named ‘Client Testimonials’ or ‘Client Success Stories’. In these separate pages, you can directly embed your Google reviews. Additionally, you can obtain your Google review link so you can easily share it with your satisfied clients and encourage them to leave their feedback. 

Note: You must obtain explicit consent for your clients to use their Google reviews for marketing purposes. 

• Promote Reviews with Google Ads Campaigns – Once you’ve earned positive reviews for Google’s Seller Ratings ad extension, you promote them through Google’s Ad Extension. You need to have at least 100 Google reviews in the past year, and of course, with a 3.5+ average rating for your law firm. 

How to do this? In your Google Ads account, you need to add the seller ratings ad extension to display your law firm’s average star rating (you can notice this next to your ads). However, the domain of your ad’s visible URL must align with your Google review domains. 

Note: We suggest you target your potential clients and drive them to your website or legal service page. It’s a great idea for encouraging them to share their feedback after receiving services from your law firm.

• Share Positive Google Reviews through Social Media – Have a good number of social media followers? It’s time to leverage this following and make your legal expertise reach a wide audience. Firstly, lawyers must obtain permission from their clients before sharing their reviews on their social media pages.

How to do this? You can find a ‘Share Profile’ feature in your law firm’s GBP profile, where you can directly share the review from there, or you can take a screenshot of the review to share the picture on social media. Another way is to embed a link to your GBP profile on your law firm’s social media business page. 

• Advertise Your Google Reviews through Email Newsletters – Create a unique Google review link for your law firm and embed it in your email signature. This will help you include those Google reviews in the email newsletter. You can use it in automated emails with a personalized message. 

How to do it? Sign in to your GBP profile account and locate the ‘Get more reviews’ section. After that, you need to click on it to generate a direct link to your review page and copy that unique link. Now, the link is ready to be used in your email newsletter. 

6. Handle Fake or Spam Google Reviews 

While a lawyer needs to put constant effort into achieving 5-star reviews, it’s quite common for them to receive fake or spam reviews on Google as well. 

For example, you’ve received a lot of positive client reviews on Google after your effective implementation of beneficial strategies. Unfortunately, the presence of fake reviews has damaged your law firm’s online reputation and made people negatively perceive your legal expertise. Disappointing enough? 

To avoid such situations and deal with fake Google reviews, you need to follow these strategies. 

• Identify a Fake Google Review – Do you know that Google prohibits spam and fake reviews containing irrelevant, offensive, or abusive statements? A legal professional must check the content policy guidelines of Google and identify whether the Google review they’re perceiving as fake has violated any of the guidelines. To know how you can effectively identify fake or spam reviews, click here. 

Note: A Wisernotify report has revealed that around 11% of Google reviews are fake. If you cannot identify these fake reviews on Google, you may experience significant reputational damage. Always remember, not every negative Google review your law firm receives is a fake one. 

• Flag or Report Them – It’s time to flag or report those fake Google reviews if you find them on your GBP profile. Follow the steps below – 

Navigate to your GBP account and find the ‘Review’ button > locate the three dots present next to the review > click on the ‘Report’ icon from there, or select ‘Flag as inappropriate’ > choose a reason (present in the form) that best describes why you want to report that specific review > submit the form 

• Take the Legal Route – If the above strategies fail, you can consider seeking legal assistance. Defamatory Google reviews can significantly harm your law firm’s reputation and manipulate public perception about it. You can consult with an attorney who specializes in handling defamatory online content and defamation. 

7. Measure the Impact of Your Google Review Management 

Now that you’re aware of the impactful strategies to drive and manage Google reviews for lawyers, it’s time to learn certain skills to measure the impact of your review management strategies. 

Without measuring the impact of your efforts, you’ll not be able to identify your areas for improvement and what’s working for your law firm’s online reputation. Here we’ve provided you with some important tips to measure the impact of your Google review management. 

• Track Your Law Firm’s Local Search Rankings 

There are some tools that a lawyer can consider using to track the local search rankings of their local firm. Tools like LocalPanda allow you to provide your law firm’s information and effortlessly monitor its rankings for relevant local search results. You can also track your practice’s rankings for specific legal keywords. 

How is Google Business Profile Associated with this? Track how your GBP profile is performing and ensure your law firm’s details (business hours, photos, and reviews) are updated and accurate. It will definitely improve the local visibility of your law firm. You can also track your local competitors’ ranking keywords to identify opportunities.

• Monitor Changes in Lead Volume or Conversions 

To perform this practice, you need to track your website traffic and set up ‘key events’ to identify how many client conversions you’ve achieved for your law firm through contact form submission or direct phone calls. 

You can use analytical tools to find the keywords that have driven valuable leads and conversions – you can include these keywords in your website content, GBP profile, and social media posts. 

• Use Beneficial Tools to Speed Up Review Tracking 

To perform the above-mentioned practices, you may need the help of some tools. Using those tools in the right way will help you simplify the process of measuring the impact of your review management strategies. Let’s learn about the three most helpful tools for this purpose. 

1. Google Business Insights – It allows you to view, respond to, and manage your Google reviews from within your law firm’s GBP profile. You can get valuable insights into how your potential clients find your law firm, what they search for about it online, and how they engage with your GBP profile. This tool also allows you to respond to your Google reviews. 
2. CallRail – This tool is best for tracking phone calls that you’re receiving from your campaigns. CallRail allows you to assign unique phone numbers to different marketing campaigns. Lawyers can capture the user data, like cookies and call session information. 
3. GA4 – This is Google Analytics 4, which allows you to collect data from your official website and mobile app (if any). It will provide you with a unified view of your clients’ journey – from visiting your website and contacting your law firm to seek legal assistance to concluding the case. It offers real-time insights and features like enhanced measurement of clicks, impressions, and user behavior. 

FAQs 

Here are some frequently asked questions related to Google reviews for legal professionals. 

Conclusion 

Not receiving enough reviews on Google for your law firm? It’s natural if you don’t prioritize implementing effective strategies to handle Google reviews. 

Client feedback that you receive through your law firm’s Google Business Profile is one of the significant types of online reviews that come with an extensive list of benefits for a lawyer. From helping to identify the areas for improvement to improving the online image, the benefits are countless. 

But to leverage these advantages and use the maximum potential of Google reviews, you need to follow a strategic approach. We hope that our comprehensive guide to Google reviews for lawyers will help you learn essential skills to handle Google reviews better and attract new clients. If the process seems complex to you, you can reach out to a reputable online reputation management agency.