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Brand reputation management strategies aim at molding your customers to better perceive your business and further convert end-users to your potential clients.
But, is this really significant for your business to strategies the brand reputation management action plan?
The answer is yes – as a whopping 85% of people consider online reviews as much as personal recommendations prior to making any purchasing decision.
Brand reputation goals are to make people fall in love with the said brand.
“Build something 100 people love, not something 1 million people kind of like” – Brian Chesky.
All right! But, before to delve deep into brand reputation strategies, let’s understand why is brand reputation important?
The Importance of Brand Reputation Management
Research unveiled that almost 1,673,535,333 websites are there on the internet and a whopping 380 brand new websites are creeping in the web world every minute.
So, you’re competing with 379 other websites every single minute.
Don’t you want to build unparalleled brand awareness that your business becomes more synonymous with your targeted customers’ minds for the services you provide?
As you’ve landed on this page, I assume your answer is a yes!
And, considering the fierce competition, every individual is spending money on marketing tactics and advertising strategies to outrank others, so do you.
But, long gone are the days when advertising channels were limited to TV, radio, and newspaper only.
Today it has expanded in the form of social media posts, blogs, PR, tweets, etc.
Here a well-crafted reputation management marketing strategy silently yet effectively crawls into this to set your brand apart.
It’s always the best way-out to contact a professional Reputation repair service if you wish to build online reputation to flaunt your brand persona.
Key Areas to Focus on for Building EXCLUSIVE Business Reputation Management Strategies
The days when a brand reputation strategy just meant to leverage some top-notch tools for review monitoring are long gone.
People have become smarter, so have search engines.
Google, one of the most preferred search engines, is constantly upgrading its algorithm to better grasp the content and provide the best solutions to its users.
To better understand how people perceive your business, you need to walk in their shoes for once.
Building Expertise and Authority
Think of your favorite food, for me it’s pizza. So, let’s take this as an example.
What’s the most relevant brand name you relate to pizza?
Dominos, Pizza Hut, right!
People won’t have a second name in their mouth when thinking of a pizza, that’s the power of a brand’s reputation or more prominently brand awareness.
Don’t you want that to happen with your business too?
Well, then focus on building leadership, expertise, and authority.
A well-established brand gets featured in major publications consistently through media channels or business publications.
So, your reputation management marketing strategy should include securing the place of leadership and authoritativeness.
Getting loved by Search Engine
What’s the point of all these tedious efforts if none finds you with a typed search query?
Search engines love the brands having a positive reputation, as the primary focus of search engines is to deliver highly relevant content to their users for a typed search query.
The top pages show up on a search result page are the ones with a solid online reputation.
Let’s take a look, typing pizza on Google search query showed me a result like this;
Only the most related brands with the highest positive brand reputation are showing up on the top two.
So, your reputation management marketing strategy should have the quality to make you loved by search engines.
Crafting a Trustworthy Presence on Social Media
Would you ever like or follow a brand that has a strong negative persona online?
Rather people like to follow the ones who are respected and well thought of.
So, while you’re building brand reputation management strategies, make sure to optimize it for top-rated social media platforms including Facebook, Instagram, LinkedIn, Twitter.
All of the seasoned brand reputation management services focus on making authentic connections on social media platforms over the tarred ones.
Garnering Reviews and Responding to them
A whopping 78 percent of people state that observing a management’s response to a review is the way to measure how they care for their customers.
So, your brand reputation management strategy should focus on crafting a rock-solid online presence through online review sites like Yelp, TripAdvisor, Google, etc.
Besides garnering reviews, it’s important to be highly responsive even to the negative ones.
Responding to a customer makes your business more credible and trustworthy one.
Focusing on Personal Reputation
Have you noticed people trust a brand name more than their services?
Services come later in long term reputation management for individuals, but personal reputation management plays a key role in empowering seamless growth in business.
An effective online reputation management strategy focuses more on creating a rock-solid online persona that helps to establish yourself as a trustworthy and loyal individual.
This is a crucial step to consider brand reputation management strategies.
Brand Reputation Management Procedure in 2020
Taking constant technological evolution into consideration, brand reputation management procedures in 2020 are not just about monitoring a bunch of reviews on ‘so-called’ top-rated sites.
Today, the reputation of a brand determines the conversion rates and further drives the revenue growth for your business.
Hence the brand reputation goals include a couple of factors to zoom in.
Let’s hear the rumble…
Reputation Management Action Plan: Best practices to craft an unbeatable Brand Reputation Management Strategy
So, are you all set to put your best brand reputation strategy into action?
Let’s have a look at the reputation management marketing strategy that should be followed to get your plan up and running in the proper direction.
Monitor Reviews on Top-rated Sites
Monitoring reviews on top-rated sites is one of the crucial steps under brand reputation management procedures.
Every established brand has its account on top-rated sites and not only that but also they constantly monitor their reviews.
This may sound simple but missing out on any major negative review might bring a serious downfall in your reputation.
Especially if your business is listed on a local directory, it can be a deal-breaker if you don’t monitor reviews. As the data says, 57% of consumers avoid local businesses having negative reviews.
That’s more than half of your potential clients.
Focus on Content Marketing Efforts
Did you know you can bury the unwanted information deep down on the search result page?
The wizard stick here is content marketing.
Content marketing aims at molding the ways people perceive you and gaining more control over the information that you want your customers to know.
Words have the power to make or break your business.
And creating a handful of high-quality and shareable content in the form of social media posts, infographics, blog posts, is the way to engage your audience in a skillful manner.
But as per seasoned strategist promoting content effectively is of more significance than creating one.
In a laymen’s perspective, content marketing is the way to add value to your customers in returns of generating revenue for every dollar you spend.
Enhance Customer Experience
This is not a rocket-science to understands that the happiest customer stays with you for a longer period and provide a long-term revenue stream.
But how do you enhance their experience and make their feedback your boon?
Understanding your targeted customer’s behavior is the key to enhance their experience and this is one of the key-steps under brand reputation management procedures.
Put yourself in their shoes and experience yourself as a customer in order to enhance the experience. Deliver value to them in the form of article, blog, product, services, etc.
But, how would you measure their experience?
A review again is the frontier here.
Typically, most people need a little nudge for giving you feedback or review.
So, you can ask tactically for their feedback in the form of a request through a blog post of a social media channel.
Generally, if people are pleased with your services, drop down a review without much hassle.
Reflect Positive Reviews on your Website
Highlighting customer’s reviews or feedbacks on your website works as proof of your credibility.
The voice of a customer builds trust in your potential customers more than anything. From a psychological point of view, people trust other people’s opinions rather than your own voice claiming yourself the best.
A whopping 90% of people peruse through online reviews prior to making any buying decision.
Also integrating review content on your site opens up the doorway to leverage SEO benefits.
Additional Brand Reputation Management Strategies to Follow in 2020 and Beyond
Brand reputation management strategies are ever-evolving.
There is no denial of the fact that a positive brand presence online increases credibility, builds trust and confidence in the market.
Only a well-crafted business reputation strategy sets your business apart in today’s awfully competitive world. Have a look at more of our analyzed brand reputation management procedures to outrank others:
Focus on Customer Assistance
The quicker you resolve an issue occurring to a customer, the better your reputation will be. So, focus on assisting your customers as quickly as possible.
Leverage Top-notch Tools
Negative response ignites the fire on social media. Social media listing tools help you to alert you instantly, every time a post goes live.
The first-page result in Google search captures 71% of the entire web traffic. It drops by 6% as you move to the next page. So, fire up your SEO skills to rank up the positive content of your brand.
What’s Your Take Away?
Considering the cut-throat competition of today’s world only, well-crafted brand reputation goals can help you define your success.
Perusing through these detailed guides will help you to craft a perfect brand reputation strategy that focuses on empowering seamless growth.
However, it’s always the best solution to consult with a professional agency in order to manage online reputation in a way that lets you have a competitive edge over your peers.
Do you use any other strategy to outrank your competitors? Feel free to drop down your thought.