FinTech PR: A Complete Guide to Building Trust and Credibility

Today’s financial technology sector is a competitive industry, moving at breakneck speed. It is gradually redefining how people manage their valuable money, process payments, and access capital. Every FinTech PR business owner is promoting their venture as the next big thing. That’s why it has become really difficult to stand out in such a saturated capital market like FinTech. And the only solution is to implement effective FinTech public relations strategies. 

The success of FinTech firms completely depends on building trust with customers and investors, mostly because they need to make informed financial decisions. So, the true challenge lies in building customer trust and navigating complex regulations. This is where strategic PR becomes a necessity for financial technology companies and a competitive differentiator as well. 

In this blog, we’ll explain how personalized PR strategies can transform your FinTech game and help you establish long-term public relations, along with a positive online reputation. Explore the blog and transform your FinTech business into a popular name when it comes to choosing a tech-based financial service provider. 

What Is FinTech PR?

It refers to a specialized public relations strategy to manage the reputation, online visibility, and customer trust of technology-based financial service provider companies. It raises brand awareness and credibility for such organizations by translating complex tech-based financial innovations into compelling narratives for regulators, investors, customers, and consumers. 

Wondering whether it is similar to traditional finance PR? 

No, it’s not. It is a specialized strategy plan to build and maintain a positive strategy plan for FinTech companies. It specifically focuses on disruption, rapid scaling, and the user experience. 

If you don’t have a clear idea of what a FinTech company is. Here is a brief explanation. 

What are FinTech Companies? 

A FinTech company uses technology, AI, blockchain, software, and apps to provide or automate financial services. From mobile payments and digital lending to robo-advisors and crypto, it covers many areas of a finance-related service provider. You can expect it as a fusion of finance and tech to create modern financial solutions, specifically related to money management, financial investments, and payments. 

5 Core Elements of FinTech Public Relations Strategies

Here are four major elements that you must include in your FinTech public relations strategy planning. 

• Trust and Credibility: As FinTech companies majorly deals with money and other financial services, effective PR is essential for them to establish security, reliability, and regulatory compliance. 
• Targeted FinTech Media Relations: To establish a strong public image, you need to build long-term relationships with prominent media personalities working in the respective niche as well. PR service providers often work with specialized media outlets to help GinTech companies build interpersonal relationships with renowned media professionals. 
• Complexity Simplification: FinTech public relations techniques often translate complex products and highly technical financial products into easily understandable and compelling narratives, so that even the common public knows what they will be hiring or purchasing from a FinTech company.
• Crisis Management: As we’ve already mentioned, FinTech businesses majorly deals with money, financial services, and related investments. So, a crisis is quite common to occur. When a FinTech brand is dealing with a reputational risk, effective PR can help you – it just requires you to prioritize crisis management as a part of your FinTech public relations strategy. 
• Strategic Positioning: In today’s market, there are a huge number of FinTech companies offering premium financial products and services. When you prioritize PR, it will help you position even your FinTech startup or your established firm as innovative market leaders in the competitive financial ecosystem. 

Why PR Is Crucial for FinTech Companies? 

Now, we will talk about some major benefits a FinTech company can achieve through an effective PR plan. 

If you’re ignoring this specific aspect of your company’s online reputation management, you’re missing out on a wholesome amount of advantages. Let’s have a look at why you must prioritize FinTech PR for your business. 

1. Effective Handling of Sensitive Financial or Personal Data 

Through strategic PR planning, you can build your audience’s confidence that your company religiously protects their financial dataa nd privacy. It can help you communicate strong security measures, a dedicated commitment to privacy, and compliance with data protection laws. 

These three elements are quite vital in preventing data breaches. So, people are more likely to build a strong sense of trust for your finTech company, resulting in your brand’s no reputational damage.

2. Consumer Skepticism for Financial Products

Imagine an elderly couple wanting to invest their hard-earned money somewhere reliable. They must be cautious and skeptical in choosing new financial technologies, right? Most of such people and even the common public with no or little knowledge about FinTech technologies are more likely to trust established banks for such investments. 

When a FinTech brand implements PR technologies, it allows them to counter this skepticism by leveraging independent media coverage, third-party endorsements, and sometimes expert commentary. All these act as social proofs and establish trust of the common public in your FinTech company’s reliability. 

3. Impact of Trust on User Acquisition, Retention, and Investment 

When a FinTech business’s reputation is built through strategic PR, it directly translates into faster user adoption, increased investor confidence, and higher retention rates. 

PR strategies will improve the trust factor, which is vital for companies associated with financial investments and services. In a competitive market, most investors look for stable and reputable FinTech companie and PR will make you appear reliable to your potential investors and customers. 

4. Navigating Regulatory Scrutiny and Compliance Challenges 

FinTech companies operate within an extremely strict, regulated environment, as it is associated with data privacy laws, AML controls, and other related regulatory matters. If you seek PR assistance for your FinTech company, it will help you effectively communicate your FinTech compliance efforts. 

It positions your FinTech company as a responsible resource and a financial industry player in your niche. You can shape the narratives around your new FinTech regulations through a strategic PR approach. 

5. Bridge Building between the Technical and Non-Technical Gap 

As we all know, many FinTech products often involve complex underlying technologies, such as blockchain and machine learning. If the public who do not know or understand these technicalities, they may not be interested in your FinTech products and services. 

PR simplifies complex technologies into clear, accessible messages for the general public by presenting them as compelling data-driven stories that explain the products’ values and benefits. In a nutshell, PR bridges the technical and non-technical gaps in FinTech knowledge. 

You can hire professional and personalized PR services that involve FinTech public relations solutions as well. The PR agency will help you navigate the complex FinTech public relations landscape. 

3 Major PR Channels FinTech Companies Must Leverage to Build Credibility 

Do you know that more than two-third consumers don’t feel loyalty to FinTech companies? 

Yes, you heard that right. That’s why it is too difficult for FinTech companies to achieve public trust and brand credibility. Some significant PR channels can help FinTech brand owners build exceptional credibility and public trust in an effective way. 

Curious to know about these channels? Let’s have a look. 

1. Traditional Media 

This type of traditional media channel helps FinTech companies secure positive coverage in premium and renowned financial and technology media publications. Such coverages allow you to establish legitimacy with investors, institutional partners, and cautious customers. 

2. Influencer and Analyst Relations 

Social media influencers can be one of the best PR channels to widen your audience reach. As most social media users consider the influencers’ recommendations quite important and valuable, collaborating with them can help you reach every follower that specific social media influencers have. 

3. Digital and Online Media 

When you leverage digital and online PR channels, it will help you build a positive reputation along with an authoritative presence on the specific digital platforms where your target audience generally researches their options before choosing a FinTech service provider. 

7 Proven Strategies to Follow: A Robust FinTech PR Plan 

The right strategies play a huge role in ensuring the success of your robust FinTech PR. 

The text provided outlines foundational principles for a robust FinTech PR plan, emphasizing the crucial roles of clear communication and strategic media engagement in building trust and visibility in a highly competitive market. 

1. Clear Brand Messaging 

You need to ensure that the core message about your FinTech company is easily understandable. You can, no matter what the situation is, make the brand messaging of your FinTech company clear to the investors and clients. 

1. Value Proposition clarity 

Firstly, define and explain the unique economic value of a specific FinTech product that your company provides to the customers. A value proposition of a product or service is essential to convey its benefits and make people understand why they must consider it among other available options in the market. 

2. Consistent and Strategic Messaging across Channels 

Always ensure that your brand messaging is consistent across all media channels. The brand narrative should be seamless and simplified, easy to understand for the FinTech clients and investors. No matter whether the communication is online or offline, you should always maintain ultimate consistency when it comes to what your FinTech brand offers. 

3. Simplification of Complex Financial Concepts 

We suggest that you use accessible language and formats when conveying the complex financial products, services, and related concepts. Then it will be easy for even the layman to understand what your FinTech company offers. Avoid technical jargon that the common people often have little to no knowledge of. 

2. Media Relations 

PR strategies majorly depend on the establishment of long-term media relationships with prominent reporters and journalists. It may seem easier, but the process is not. You may need to build meaningful relationships with journalists working in the FinTech niche. It will help you with a positive response when you pitch for great coverage in their publication. 

1. Partnering with Finance, FinTech, and Tech Media Professionals 

As a FinTech company owner, you need to partner with finance, FinTech, and Tech media experts. These popular personalities will help you reach the target audience of those media outlets where the professionals work. Your FinTech products and services will be more likely to get a great reach. 

2. Pitching with Data-Driven and Newsworthy Stories 

When communicating with journalists and reporters, you must provide factual and compelling stories backed by data. It will enhance your FinTech company’s brand credibility. Furthermore, you can effortlessly secure positive media coverage for your FinTech brand. When you provide data-driven and newsworthy stories as a pitch, it will be more likely to impress the journalists and serve as proof that the story can get a great reach if published in their media publication. 

3. Building Long-Term Media Relationships 

If you are thinking that you will connect with the media professionals only when you need coverage, this may not work. You need to foster enduring connections with prominent media personalities beforehand, even if you don’t need sustained coverage and opportunities right then. 

3. Thought Leadership and Authority Building 

Now it’s time to build thought leadership and an authority in the market, so that when people choose your FinTech company to invest in or hire products from, they are assured that they are making an informed decision. 

1. Expert Media Commentary 

You can establish your FinTech company among the financial technology industry visionaries. Always develop an ‘always-on’ PR workflow within your company to provide immediate commentary on breaking industry news, such as regulatory changes and major security breaches. Remember, reporters need interpretation – why they will publish your coverage and how it will benefit their publication – and all these will not be conveyed through just a press release. 

2. Founder and Other Executive Positioning 

Through expert media commentary, you need to position the founders of your FinTech company on topics like AI adoption in finance, regulatory navigation, and the future of embedded finance. This will allow you to build trust and authority for your FinTech brand. 

3. Opinion Pieces and Bylined Articles 

You need to place the bylined leadership articles in the top-tier trade publications where you can share strong, informed views on industry shifts. Always share a strong, non-neutral point of view rather than a safe and generic commentary. You should create personalized opinion pieces to target in this context. You should always focus on demonstrating technical and hands-on expertise through the opinion pieces. 

4. Content-driven PR

Content plays a huge role in effective PR strategies. From publishing data-driven reports and case studies to prioritizing evidence-based storytelling, your content-driven PR strategies must cover all aspects. 

1. Creation of Press Releases, Whitepapers, and Case Studies 

Now you need to create and publish original and proprietary research, such as ‘Annual Digital Payment Trends’. You can create data-backed press releases, whitepapers, and case studies to provide concrete evidence to the investors and clients. These types of written pieces can enhance your brand credibility and earn positive media coverage from reputable media publications. 

It’s important to show what you have offered and how it has benefited your investors and other clients. For this, you need to highlight tangible customer success stories and provide high-value, educational whitepapers that address complex industry challenges. 

2. Storytelling for Brands 

How are you telling the benefits of your FinTech products? It is extremely important to make the complex technical and financial aspects easy to understand for your investors and clients. Always prioritize storytelling for your FinTech brand. 

3. Industry Insights and Data Reports 

Show, don’t just tell. Show the industry insights and data reports through written pieces. Showcase these reports to convey how your FinTech company has gained immense popularity over a year or two. 

5. Digital PR and Online Reputation Management 

You can utilize AI-powered tools like Mention and Brandwatch to track your brand name, key executives’ names, and competitor mentions across online forums, media outlets, and social media platforms. 

1. Effective Management for Online Reviews and Mentions 

You must respond to negative reviews that your FinTech companies have received within 7 days. When you respond to such online reviews and mentions, it makes the reviewers feel more valued. Don’t just use them as an element of damage control; we suggest that you treat negative reviews as an opportunity to resolve the issues. 

2. Social Proofs and Testimonials 

You can collect and display client reviews from high-intent platforms. You can highlight specific and quantifiable outcomes of your previous projects, such as the reduced transaction times by 50% or saved $50,000 in monthly costs. You must encourage the users to share their success with your FinTech products and related stories on social media, so that you can use them as promotions.

6. Measure the Success of Your FinTech PR Campaigns 

Now it’s time to measure the success of your FinTech PR campaigns. You need to measure certain aspects of your campaigns to identify which strategy is working for you and which is not. 

1. Share of Voice – Your brand’s presence in media coverage compared to your market competitors and the percentage of total online media mentions within your financial sector. 

2. Website Traffic and Lead Impact – How your FinTech public relations strategies drive potential customers to your company, such as your website traffic, new demo requests, sign-ups, and sales conversions. 

3. Investor and Stakeholder Perception – Always assess how your PR activities have influenced the clients and investors. 

4. Brand Sentiment Analysis – Track your social media mentions, news texts, and other reviews to gauge the overall effective tone, no matter whether they are positive, negative, or neutral. 

5. Media Coverage Quality and Relevance – Examine the impact, volume, and placements of your coverage in the reputed media publications. 

7. Employ Helpful PR Tools for Your FinTech Business 

All the strategies we have mentioned till now can be managed effectively with the right usage of some helpful tools. In this section, we will talk about that. Let us know which tool can benefit you the most in FinTech public relations. 

Top 5 FinTech PR Tools You Should Use 

Here are the top 5 FinTech PR tools you can consider for your business. 

Top 5 PR Strategies for Different Types of FinTech Businesses 

FinTech PR is not a one-size-fits-all solution. In today’s market, there are a variety of FinTech brands, and every type of FinTech business requires different and unique PR strategies to flourish. 

For example, while there are different PR strategies for tech startup companies, large-scale tech businesses need other types of planning to strengthen their PR game. 

Here, we have mentioned five key FinTech sectors and the PR strategies they require to build a strong public image. 

1. InsureTech 

This type of FinTech company is currently shifting its focus from hype to sustainable and profitability-driven innovations. Here are the PR strategies Insuretech companies should prioritize: 

• “Claims-First” Transparency – Through effective PR, the brand owners need to publicize fast, transparent, and fair claim resolution times, intending to build trust rather than just focusing on premium growth. 
• Highlighting AI Efficiency – You must showcase how artificial intelligence has driven faster underwriting, reduced fraudulent cases, and personalized premiums for your InsureTech company. 
• Partnership Spotlighting – You need to announce your partnerships with traditional insurers to showcase your business stability and industry adoption. 
• Embedded Insurance Narrative – don’t forget to position your InsureTech products as seamless add-ons during the time of sale, for example, when you’re selling travel insurance.
• Purpose-Driven Sustainability (ESG) – InsuareTech companies leverage effective PR methods to highlight the climate-risk modeling and environmental and social commitments of your business as an InsureTech service provider.  

2. Lending & BNPL Platforms

Below, we have mentioned the proven PR strategies that lending and BNPL platforms should prioritize. 

• Proactive Regulatory Compliance Storytelling – The business owners must frame adherence to strict regulations as a competitive advantage through effective storytelling of these complex regulatory compliance.
• Financial Health Education – Firstly, you should launch tailored content campaigns to teach responsible borrowing to combat the ‘debt trap’ narrative through effective PR strategies. 
• Data Transparency Dashboards – You can also promote ‘digital trust dashboards’ to showcase real-time users’ interest, fees, and repayment schedules. 
• “Responsible Credit” Narratives – Business owners must shift their marketing focus from ‘buy now’ to long-term financial enablement and affordability checks. 
• Data Security Advocacy – You can position your lending and BNPL platforms as an industry leader with expertise in protecting user credentials and preventing fraudulent activities. 

3. Payments & Digital Wallets

In recent years, digital payments have emerged as one of the most secure, seamless, and popular payment experiences for most of the people. So, PR strategies for digital payments and wallets must focus on security and ubiquity. 

• Security & Fraud Prevention Education – You can actively communicate the advanced AI-driven security measures that can help you protect against fraud and cyber threats. 
• “Cashless Lifestyle” Advocacy – You can showcase your digital wallets (that your business provides) as the primary tool for a frictionless daily life, intending to provide the ultimate convenience. 
• Hyper-Local/Vernacular Campaigns – You must target the regional outlets to drive adoption in tier-2 and tier-3 cities. Let us tell you that these two are crucial for growth. 
• Instant Settlement Credibility – You must promote reliability, speed, and 24/7 availability of transactions to build your clients’ and investors’ trust. 
• Interoperability Stories – You can highlight how your specialized digital wallets work seamlessly with other payment rails. 

4. WealthTech & Investment Platforms

These types of FinTech companies must balance their growth with user education. If their audience is not educated, they may be interested in their FinTech products and services. Here are some major PR strategies WealthTech and Investment platforms must prioritize: 

• AI-powered Insights Visibility – You can showcase your platform’s AI-driven portfolio personalization and risk management tools to attract retail investors. 
• Financial Literacy Campaigns – We also suggest that you position the platform as a trusted, educational partner for the investors who are new and will make financial investments for the first time. 
• Founder-Led Thought Leadership – WealthTech platform owners must utilize CXO-driven narratives on different FinTech industry trends to build personal trust, which often outperforms corporate branding. 
• Transparency in Fees & Performance – You can publicly disclose the fee structure of your tech-based financial platforms and also demonstrate consistent, long-term performance. 
• Security & Privacy Education – You must emphasize robust cybersecurity measures to resolve user concerns about digital investing. This is a huge part of security and privacy education for FinTech PR. 

5. Blockchain, Crypto & Web FinTechs

This typical FinTech sector requires intense effort to establish credibility and mainstream acceptance. Let’s have a look at the beneficial PR strategies that you must implement if you own a blockchain, crypto, and web FinTech company. 

• “Real-World Use Case” Spotlight – You must move away from the price hype to showcase how your blockchain firm solves tangible, real-world issues for its clients. 
• Regulatory Alignment Advocacy – As a Crypto and Web FinTech company owner, you must proactively work with the regulators and highlight your firm’s compliance with MiCA frameworks.
• Institutional Partnership Announcements – Always announce your partnerships with reputable traditional finance firms, especially to foster your client and investor trust.
• Stablecoin Security Narratives – You should focus on transparent and 1:1 backing of stablecoins to build your investors’ confidence in digital currencies in exchange. 

How to Manage PR Crisis in the FinTech Industry: A Step-by-Step Guide 

Public relations crisis is quite common for FinTech industries. And when it occurs, it can result in severe reputational damage for FinTech companies as these firms are related to financial products and services. 

But, no need to worry! When there is a crisis, there are ways to prevent and manage it as well. You need to prioritize effective PR crisis management strategies for this. The following is a step-by-step guide on how a FinTech company can deal with managing a PR crisis. 

Step 1: Identify Potential PR Risks 

Firstly, you need to identify the vulnerabilities that have arisen in the FinTech public relations risks. It can help you prevent the small issues from turning into a full-blown crisis. You need to identify your FinTech firm’s dependencies on third-party APIs, cloud providers, and payment gateways. 

Even a little failure can cause a cascading and high-visibility outage. There are some AI-driven tools that you can use to track brand mentions, social media sentiments, and regulatory news. This assessment will also allow you to identify deepfake-amplified phishing, AI-model failures, and synthetic identity fraud. 

Step 2: Detect Data Breaches and Security Incidents 

Now it’s time to identify the data breaches and security incidents in your FinTech company. You need to rapidly detect data breaches, which can only be possible through 24/7 monitoring. For this, you can use a centralized log ingestion, AI/ML tools, and SIEM/SOAR platforms to identify the anomalies. 

Always try to understand why the PR crisis has occurred. It will help you detect the root cause of the crisis. You need to immediately identify the data that was accessed and the customer segments that are affected by the PR crisis. 

Step 3: Resolve Regulatory Issues based on your Investigations 

In this step, you need to adhere to shorter breach notification timelines that are required by data privacy laws. You can offer regulators a detailed, evidence-based account of the breach, including legal, technical, and operational findings. 

We suggest that you prepare an audit for increased inspections, especially related to escrow, data sovereignty, and consumer protection. Don’t just apologize for the public relations crisis that occurred, but rather fix even the smallest issue for the inconvenience caused.  

Step 4: Create a Crisis Response Framework 

This one plays a major role in resolving the PR crisis for finTech companies. You must plan well before you execute the strategies to ensure the success of your PR crisis management plan. Firstly, appoint a crisis team and spokesperson to assign them clear roles and responsibilities. 

You can prepare transparent communication templates for email, app notifications, and social media to allow immediate and controlled messaging. You must prioritize your users’ well-being over corporate recovery in all public statements. 

Step 5: Rebuild Your Post-Crisis Reputation 

Now the crisis has been resolved, but your responsibility has not ended. You need to rebuild your reputation as well after the crisis is resolved. It’s an ongoing process that you need to demonstrate accountability long after the initial crisis. 

For this, you can follow through completely on remedial actions. You can consider upgrading security infrastructures or offering credit monitoring to affected customers. Conduct independent audits of the incidents that prove you have already addressed the root cause. We recommend that every FinTech business owner regularly update stakeholders on improvements made. Don’t forget to update your crisis management plan based on the lessons you have learned from the crisis. 

5 Key Challenges You May Experience in FinTech PR 

While you implement the abovementioned FinTech public relations strategies, you may gain some major challenges as well. Just like any other PR strategy, this also comes with some challenges that may slow down your PR progress. 

Identifying these challenges can help you prevent their major impacts. Let’s have a look at the top 5 challenges you may experience in FinTech public relations. 

1. Crisis Management and Reputation Risks

FinTech companies generally deal with money and finance-related matters, which makes the entire industry a prime target for cybersecurity breaches, regulatory investigations, and service outages. Even a little technical glitch can quickly turn into a major public relations crisis that can lead to loss of your client’s trust and even a significant drop in your business’s market value. 

2. Standing Out in a Competitive FinTech Market 

In today’s FinTech sector, thousands of companies are competing with each other for attention. So, standing out in such a competitive landscape is quite difficult. 

The availability of premium FinTech service providers has made investors more selective in recent years. That’s why FinTech brand owners often struggle to make their business appear unique in the ever-evolving market. 

3. Complex and Technical Product Offerings 

FinTech products mostly involve complex technologies like blockchain, AI, APIs, and decentralized finance. The general public and sometimes even the reporters often find these FinTech technologies extremely complex to understand. 

If your FinTech product offerings are complex and extremely technical, people may not comprehend the features even if they are beneficial for them. Thus, translating those complex technical and financial terms into clear, compelling narratives can help you highlight the user benefits of your products and services. 

4. Regulatory and Compliance Constraints 

Do you know that Fintech operates in a strict and evolving regulatory environment? A FinTech business owner must ensure all their PR strategies, like press releases and thought leaderships adhere to strict legal guidelines. 

Always remember, even a minor inaccuracy can result in severe fines and major legal actions. For example, if you claim your FinTech products to be ‘completely licensed’ and ‘bank-grade’ when they are not erode your customer trust.”

5. Balance between Innovation and Reliability 

Your consumers and investors want to see the latest and most advanced technology. It requires you to convey absolute confidence to your consumers that their data and money are safe. 

You can promote a ‘high-speed and disruptive’ FinTech product while building a positive brand image of safety, stability, and trust. Sometimes, it becomes crucial to build credibility through third-party validation and maintain a balance between innovation and reliability. 

4 Common FinTech PR Mistakes You Must Avoid 

Now that you have a clear idea of the PR strategies you need to prioritize to grow your FinTech business’s public image, it’s time to let you know about how you can ensure the success of your PR plan. 

Here is a complete list of the 5 most common mistakes that can ruin your PR efforts to build and maintain an exceptional online reputation for your FinTech company. On the other hand, preventing the same can help you ensure an extraordinary outcome of your financial public relations plan. 

Mistake 1: Overhyping Your FinTech Offerings

We know that every business owner wants their venture to stand out in today’s competitive digital scenario. For this, many FinTech companies exaggerate their offerings by using trending phrases like ‘blockchain’, ‘AI’, ‘revolutionary’, and more to describe even the simplest features of their products or services. 

And when the products or services fail to meet the clients’ expectations, their trust is destroyed. This can even lead to no tech journalists trusting your pitch. 

What to do: Try to convey what your FinTech business really offers – highlight tangible and real-world pain points that your offerings resolve. Leverage user testimonials and concrete evidence of your product or service’s success rather than overusing promotional jargon. 

Mistake 2: Inconsistent Brand Messaging

If you’re running a FinTech business, you’re more likely to struggle with mismatched visuals, tone, and messaging between your business website, app, promotions, and media interviews. 

This inconsistency may make a brand appear unreliable and untrustworthy to the investors and clients, and it can be extremely damaging for the companies that provide financial services. 

What to do: You should develop a unified style guide for your FinTech brand that covers your unique brand voice, visuals, and messaging across all the necessary touchpoints. Always ensure that your internal financial PR teams are aligned so that everyone communicates the same value proposition.  

Mistake 3: Ignoring Compliance Requirements 

Are you ignoring regulatory compliance requirements? If yes, then you’re making a big mistake. If you treat PR as a separate function from regulatory compliance, you shouldn’t do it. Many FinTech companies launch their products, announce partnerships, and make major claims without clearing them through legal procedures. 

Let us tell you – it can have severe consequences. If you mislead your investors and clients about your product licensing, it can cost you massive fines as well as reputational damage. 

What to do: You need to build a compliance-first culture during the initial stage. You should always ensure that your PR team knows about the regulatory limitations and beyond. 

Mistake 4: Choosing Reactive Strategies instead of Proactive Ones 

Another common mistake a FinTech company makes is prioritizing PR only when they have something to announce, need funding, handle a crisis, or launch an offering. It’s a major mistake that you must avoid. 

PR shouldn’t be your reactive strategy to deal with certain situations, but rather a long-term marketing plan to build and maintain an authoritative public image. 

What to do: You need to develop a proactive and structured media relations program to build long-term and meaningful relationships with key journalists working in the FinTech niche and establish a foundation of public trust. 

FAQ’s

Conclusion 

FinTech public relations is a complex niche of public relations. As it combines both finance and technology, you need to develop effective strategies to grow your FinTech business’s online reputation and public image. The entire industry largely depends on customer trust, and FinTech public relations makes it easy for you to build that trust. 

We hope that our comprehensive guide on FinTech PR can help you effectively implement beneficial public relations strategies for your business. It’s all about developing a solid plan and implementing it effectively. 
We have also mentioned the right and most suitable tools to boost your FinTech public relations efforts and maximize the impact. If you’re still confused, you can hire a reliable online reputation management agency to seek their financial PR assistance for your FinTech business.